Responsibilities

• Analyze and Identify Growth Opportunities: Conduct deep-dive analyses to uncover insights that drive customer acquisition and engagement
• Develop Strategic Test Designs: Create and implement A/B testing frameworks to evaluate new marketing initiatives and optimize campaign performance
• Optimize Marketing Touch-points: Support Product and Marketing teams in designing the most effective cadence and sequence of customer interactions across various marketing channels
• Monitor Key Performance Indicators: Build automated reports and dashboards to track marketing performance, customer behavior, and campaign effectiveness
• Forecast and Plan for Business Growth: Use data-driven insights to support budgeting, forecasting, and strategic planning efforts
• Collaborate Cross-Functionally: Partner with teams across marketing, product, risk, and data science to ensure alignment on strategic goals and execution

Requirements

• Education: Bachelor’s degree in a quantitative field (STEM: Science, Technology, Engineering, Mathematics)
• Experience: 2+ years of experience in lifecycle and digital marketing analytics, preferably within financial services or fintech
• Strong SQL and Advanced Excel skills is required
• Proficiency in data visualization tools such as Google Data Studio, Tableau, or similar platforms
• Understanding of hypothesis testing, statistical analysis, and experimental design
• Ability to analyze large datasets to derive actionable insights that drive marketing decisions
• Strong storytelling and presentation skills, with the ability to communicate complex data insights to senior leadership
• Ability to work independently, manage multiple projects simultaneously, and deliver results in a fast-paced environment

Preferred

• Master’s degree preferred
• Experience with Google Data Studio or Tableau proficiency preferred
• Experience with Python or R is preferred

Benefits

• The opportunity to collaborate with a team of creative, fun, and driven colleagues on products that have an immediate and significant impact on people's lives
• The opportunity to work in a fast-paced environment with experienced industry leaders
• Flexible time off, comprehensive health coverage, competitive salary, paid parental leave
• Wellness benefits including access to mental health resources, virtual HIIT and yoga workouts
• A bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts