Responsibilities

• Analytics Coordination & Partner Management: Serve as the primary point of contact between PETERMAYER and our media & analytics partners for all analytics, reporting, and dashboard deliverables.
• Review and validate analytics outputs (dashboards, monthly reports, media performance data) to ensure accuracy and strategic relevance before client delivery.
• Support the maintenance and evolution of client dashboards, including coordinating data accuracy checks with internal stakeholders.
• Translate client marketing objectives into clear analytics briefs for external partners, ensuring alignment between media strategy and measurement.
• AI-Powered Insights & Tool Adoption: Leverage AI tools — particularly Claude AI — to accelerate data analysis, automate recurring research tasks, and generate initial insight drafts for team review.
• Help build and maintain structured prompts, reusable artifacts, and workflows within Claude to support repeatable, high-quality outputs.
• Develop skillful use of intelligence tools (Waldo, Neurons, Claude) in collaboration with colleagues to develop best practices.
• Maintain human oversight and validation of AI-generated outputs, especially quantitative data, before any client-facing use.
• Strategy Support: Participate in client QBRs and strategic conversations, contributing research-backed insights to elevate agency recommendations.
• Collaborate with brand management, PR, and creative teams to ensure research findings are integrated across agency output.

Requirements

• Bachelor's degree in marketing, Market Research, Business Analytics, Communications, or a related field.
• 1-3 years of experience in marketing analytics, consumer research, or a strategy role at an agency, media, or research firm.
• Understanding of media planning, buying, and performance measurement.
• Demonstrated ability to manage ongoing research programs or data projects with multiple stakeholders.
• Strong analytical skills with the ability to interpret survey data, media performance metrics, and competitive intelligence.
• Excellent communication skills: ability to translate data into clear, persuasive narratives for both internal teams and clients.
• Experience coordinating with external partners or vendors on analytics, media, or research deliverables.
• Comfort working with AI tools for data analysis and content generation, with a critical eye for quality assurance.
• Proficiency in Microsoft Office Suite, including Excel and PowerPoint.

Preferred

• Familiarity with dashboard and BI tools (Power BI, Tableau, or similar).
• Hands-on experience with AI tools such as Claude, ChatGPT, or similar platforms for research or analysis.
• Background in food & beverage, travel & tourism, or telecommunications industries.
• Experience with project management tools like Monday.com.