Responsibilities

• Understand business drivers, analyze consumer data, and evaluate competitive landscapes to help shape marketing strategies and business decisions.
• Analyze key business drivers, including sales trends, competitive performance, and consumer behavior to identify opportunities and risks.
• Monitor product launches, pricing strategies, and marketing campaigns.
• Support the development of actionable recommendations to optimize business outcomes and marketing strategies.
• Support the creation of reports and dashboards to visualize marketing performance and share insights with the team.
• Conduct research on market trends, consumer behavior, and competitor activities to support marketing initiatives.
• Work closely with marketing, sales, and data teams to ensure alignment on goals and priorities.
• Assist in maintaining data accuracy and integrity by ensuring proper documentation and organization of datasets.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field.
• Strong analytical and problem-solving skills with a keen attention to detail.
• Proficiency with MS Excel, Power Point, and Word.
• Excellent communication skills, both written and verbal.
• Eagerness to learn and grow in a data-driven marketing environment.
• Ability to work collaboratively in a team setting.

Preferred

• Internship or academic project experience in data analysis, marketing, or business performance reporting.
• CPG environment experience.
• Basic understanding of data storytelling.
• Experience utilizing data: POS, Retailer Specific, Panel and other consumer-based data providers.

Benefits

• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• Wellbeing programs including Physical, Mental and Financial wellness
• Tuition assistance
• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans