Responsibilities

• Own and build marketing measurement infrastructure across UTMs, CRM source tagging, pipeline attribution, and channel reporting.
• Design clean experiments across marketing channels with clear hypotheses, controlled setups, and honest readouts.
• Analyze campaign, funnel, and events data to surface insights that help guide budget allocation and channel prioritization.
• Report on marketing performance with intellectual honesty, including what is working, what is not working, and what the data cannot yet prove.
• Define and standardize funnel metrics so marketing, sales, and leadership are aligned around the same definitions.
• Identify gaps in measurement before the team spends more money on channels that cannot yet be properly evaluated.
• Support channel execution where needed, including things like LinkedIn campaign setup, reporting workflows, and operational deployment.
• Help build the foundation for a marketing function that makes decisions based on evidence rather than vibes, folklore, or spreadsheet confetti.

Requirements

• 0–3 years of experience in an analytical role. Your exact background matters less than the rigor and clarity you bring to data.
• Strong understanding of measurement infrastructure, including UTMs, CRM tracking, attribution, source tagging, and funnel reporting.
• Comfortable working with marketing analytics tools, CRM platforms, and performance reporting systems.
• Strong grasp of experimentation design. You know what a clean test looks like and understand why sample size, control conditions, and clear hypotheses matter.
• You start with the data and let it shape your conclusions rather than starting with the story you want the data to tell.
• Intellectually honest and comfortable reporting null, ambiguous, or negative results without overstating confidence.
• Clear written and verbal communicator who can explain what the data shows, what it does not show, and what the team should do next to non-technical audiences.
• Comfortable making directional recommendations when data is thin while being clear about confidence levels and limitations.
• Excited to work in person in San Francisco 5 days a week in a small, fast-moving startup environment.
• Strong ownership mindset. You notice broken systems, unclear metrics, or messy reporting and take initiative to fix them.

Nice to have

• Experience in insurance, finance, fintech, or another complex B2B industry.
• Experience with CRM platforms, marketing automation tools, or pipeline reporting.
• Experience building measurement infrastructure from scratch rather than inheriting a clean, fully working system.
• Exposure to long enterprise sales cycles, senior buyers, or high-trust go-to-market motions.

Benefits

• $70,000–$100,000 base salary.
• Competitive equity.
• Relocation assistance available.
• High-ownership role building the marketing and growth analytics foundation from scratch.
• Opportunity to work closely with leadership, sales, and growth on core business decisions.
• In-person San Francisco environment with a small, ambitious team.
• Chance to build the systems that determine how the company measures, learns, and scales.