Marketing Analyst I

St. Louis, MO (On-site)

Salary Not AvailableEntry Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own data-driven marketing forecasting and performance optimization to align marketing metrics with sales and revenue, turning data into actionable dashboards and KPIs across campaigns, funnels, and attribution.

  • Build and maintain dashboards (Power BI, Tableau, or Excel) and automate recurring reports for marketing and sales leadership.
  • Collaborate with marketing, sales, product management, and finance to align metrics and drive quarterly planning and reviews.
  • Track KPIs, attribution, and campaign effectiveness to inform growth strategies.

Job Description

Own data-driven marketing forecasting and performance optimization to align marketing metrics with sales and revenue, turning data into actionable dashboards and KPIs across campaigns, funnels, and attribution.

  • Support marketing and sales forecasting (pipeline, revenue, demand generation trends)
  • Analyze historical data to identify patterns and inform growth strategy
  • Assist in building models for lead flow, conversion rates, and revenue projections
  • Translate business goals into measurable KPIs and track performance against targets
  • Conduct market, customer, and competitive analysis to inform strategic decision-making
  • Track industry trends, customer needs, and competitive positioning to identify opportunities for growth
  • Measure the effectiveness of marketing programs and campaigns, providing insights and recommendations to improve performance
  • Build and maintain dashboards (Power BI, Tableau, or Excel)
  • Automate recurring reports for marketing and sales leadership
  • Ensure data accuracy and consistency across reporting systems

Requirements

  • Bachelor's degree in Marketing , Business, Economics, Finance, Mathematics, Statistics or a related field
  • 2–5 years of experience in marketing, marketing analytics, or a related role (industrial, manufacturing, or HVACR industry experience preferred)
  • Strong analytical skills with the ability to interpret data and translate insights into action
  • Excel / Google Sheets (pivot tables, formulas, data analysis)
  • Data visualization tools (Power BI, Tableau, or similar)
  • Excellent written and verbal communication skills
  • Strong analytical thinking and attention to detail
  • Understanding of marketing funnels and B2B sales processes
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Strong collaboration and stakeholder management skills

Nice to have

  • Exposure to B2B, industrial, or HVAC/OEM markets
  • Experience working with CRM systems (Salesforce, HubSpot)
  • Familiarity with forecasting, modeling, or financial metrics
  • Exposure to digital analytics (Google Analytics, etc.)
Nidec Motor Corporation logo

Nidec Motor Corporation

With a pedigree dating back more than a century, Nidec Motor Corporation (NMC) is a leading manufacturer of commercial motors, industrial motors, appliance motors, and controls. The NMC product line features a full line of U.S. MOTORS® brand high efficiency motors for industrial applications in water treatment, mining, oil and gas, and power generation, and for commercial applications such as pool and spa, condensers, cooling towers and large refrigeration units. In February 2017, Nidec acquired Leroy-Somer and Control Techniques, greatly expanding our offering in industrial motors, controls and generators.Nidec Corporation is a global enterprise comprised of approximately 230 subsidiaries/affiliates including Nidec Motor Corporation. Nidec is the world's No.1 comprehensive motor manufacturer handling "everything that spins and moves", miniature to gigantic. Aspiring to achieve still higher growth and greater market share, each group company is enhancing its technical capabilities and competitive edge. We are a global leader in the design and manufacture of electric motors and integrated controls.

Founded in 1984
St Louis, Missouri, USA
4.9K employees (156 in marketing)

Traffic Signals

Monthly Visitors
1.3K
Monthly Google Ads Budget
$2.9K
Traffic Source Mix
Search
47.8%
Direct
32.6%
Referral
12%
Social
4.5%
Paid
1.4%

Headcount Trend

Current headcount: ~4.9K

Marketing Team

Marketing Team Size
116 (2% of company)
Median Career Experience
17 years
Median Tenure
7.3 years

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