Insight & Analytics Strategist
Digible, Inc
Englewood, CO (Remote)
$125K/yr - $145K/yrAgencyFull-timeSenior level4+ years exp.
17 hrs ago
Marketing Analyst
Seguin, TX
Salary Not AvailableMid LevelFull time
Posted 3 months ago
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Job Summary
Drive marketing insights with advanced analysis and data storytelling to guide audience targeting and campaign strategy.
- Own advanced analysis and data mining to guide audience targeting and campaign requirements.
- Must-have: strong analytical skills with data visualization and KPI tracking experience.
- Standout: translate complex data into clear, actionable marketing recommendations.
Job Description
Responsibilities
- Perform advanced ad hoc analysis and data mining to identify insights that assist the marketing team in defining audience targeting and meeting campaign requirements
- Monitor marketing performance to identify trends and provide strategic recommendations for future campaign directions
- Use visualization techniques to support analysis and make complex data easy for the creative team and management to understand
- Identify and collect relevant data sources required to address specific business problems through testing or exploratory data analysis (EDA)
- Implement mechanisms to report and measure progress against specific campaign goals and KPIs
- Review and present data reports to track performance trends over time
- Deliver analysis findings that influence business decisions and support the long-term marketing strategy
- Conduct comprehensive research to develop marketing opportunity profiles and monitor competitor activity to identify strategic gaps and inform future campaign planning
Requirements
- Bachelorâs degree in Marketing, Statistics, Mathematics, Information Systems, or a similar focus
- Knowledge of data analysis tools and visualization software
- Skilled in manual data manipulation and reporting using Excel, including V/X-lookups, IF statements and pivot tables
- Strong analytic skills with experience in statistical modeling and high attention to detail
- Ability to use data to tell a campaign performance story and convey complex ideas in an understandable way
- Experience tracking key performance indicators for various marketing initiatives
- Knowledge of marketing analytics used to drive actionable recommendations for various lines of business
Preferred
- MBA or masterâs degree preferred
- Experience with market analysis and segmentation best practices
- Familiarity with AI-powered analytics tools and predictive modeling to identify complex patterns and support campaign forecasting during the planning phase
Benefits
- Medical Plans
- 10% 401K Match
- Financial Incentives and Rewards
- Wellness Program
- Paid Vacation
- Paid Holidays
- Employee Development
- Community Impact
- Work-Life Balance
GVEC
GVEC is one of the largest and most respected electric cooperatives in Texas, serving over 90,000 consumers across South Central Texas, including Cuero, Gonzales, La Vernia, Schertz, Seguin, and surrounding areas.What began 85 years ago as a mission to bring electricity to rural communities has evolved into a multifaceted organization offering:⥠Electricityđ High-Speed Internet (Fiber & Wireless)âď¸ Solar Powerđ Battery Storageâď¸ HVAC Sales & Serviceđ ď¸ Electrician ServicesOur operations span:⢠Five Customer Service Centers⢠Two State-of-the-Art Operations Centers⢠Full Fleet of Line Crews & Service TechsCareers at GVECWe offer diverse roles in:⢠Engineering, Line Work, Line Design, GIS, Transportation, Control Center⢠Member Services, Customer Support, Finance, Accounting⢠Marketing, PR, Economic Development⢠Solar, HVAC, and Electrician Installations⢠Fiber & Wireless Internet Services⢠Energy Procurement & ManagementWhy GVEC?We invest in our people. Expect:⢠Career advancement opportunities⢠Work-life balance with a family-first culture⢠Excellent benefits (Medical, Vision, Dental, 401(k))⢠Paid vacation & holidays⢠Tuition reimbursement (75% coverage)⢠Professional tools, training, and supportWant to power a career with purpose?Explore opportunities at jobs.gvec.orgLearn more at gvec.org
