Responsibilities

• Perform advanced ad hoc analysis and data mining to identify insights that assist the marketing team in defining audience targeting and meeting campaign requirements
• Monitor marketing performance to identify trends and provide strategic recommendations for future campaign directions
• Use visualization techniques to support analysis and make complex data easy for the creative team and management to understand
• Identify and collect relevant data sources required to address specific business problems through testing or exploratory data analysis (EDA)
• Implement mechanisms to report and measure progress against specific campaign goals and KPIs
• Review and present data reports to track performance trends over time
• Deliver analysis findings that influence business decisions and support the long-term marketing strategy
• Conduct comprehensive research to develop marketing opportunity profiles and monitor competitor activity to identify strategic gaps and inform future campaign planning

Requirements

• Bachelor’s degree in Marketing, Statistics, Mathematics, Information Systems, or a similar focus
• Knowledge of data analysis tools and visualization software
• Skilled in manual data manipulation and reporting using Excel, including V/X-lookups, IF statements and pivot tables
• Strong analytic skills with experience in statistical modeling and high attention to detail
• Ability to use data to tell a campaign performance story and convey complex ideas in an understandable way
• Experience tracking key performance indicators for various marketing initiatives
• Knowledge of marketing analytics used to drive actionable recommendations for various lines of business

Preferred

• MBA or master’s degree preferred
• Experience with market analysis and segmentation best practices
• Familiarity with AI-powered analytics tools and predictive modeling to identify complex patterns and support campaign forecasting during the planning phase

Benefits

• Medical Plans
• 10% 401K Match
• Financial Incentives and Rewards
• Wellness Program
• Paid Vacation
• Paid Holidays
• Employee Development
• Community Impact
• Work-Life Balance