Marketing Analyst

Lake Zurich, IL (Hybrid)

$65K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 hrs ago

Job Summary

Own the commercial success of the ancillary product portfolio in the U.S. overseeing strategy, lifecycle management, go-to-market execution, forecasting, pricing, and cross-functional collaboration to drive sales and profit.

  • Own end-to-end product portfolio management including lifecycle, pricing, and forecasting.
  • Lead go-to-market and enable sales through training and tools.

Job Description

Responsibilities

  • Responsible for managing the commercial success of the ancillary product portfolio in the U.S.
  • Develop and master an understanding of the product portfolio including current and future market trends, new to market products and product enhancements, and competitors.
  • Actively champion products throughout entire lifecycle (feasibility, development, commercialization, and post-commercialization) to ensure customer requirements are met and target sales and gross profit objectives are achieved.
  • Create and own go-to-market strategies for new product launches and product line extensions. Lead the commercial launch execution including the development of brand positioning, pricing strategy, and forecasts. Support the Sales team via training, positioning, implementation, and sales tools as needed or requested.
  • Work closely with Sales management to develop sales programs and reference accounts.
  • Conduct continuous surveillance of the environmental landscape to assess and make recommendations for future product or service needs to help achieve business goals.
  • Collaborate with sales, manufacturing, and supply chain, to ensure accurate and timely forecasting for product portfolio. Includes monthly analysis of key variances and market drivers to help improve forecast demand accuracy.
  • Develop and execute pricing strategies to help maximize portfolio sales and gross profit.
  • Work in collaboration with Global Product Management and R&D to prioritize and make go/no go decisions on new product development and sustaining engineering projects as well as assess the market potential for creative product enhancements that augment our competitive advantage.
  • Support quarterly Financial Forecast and annual Mid-Term Strategy process by assessing the market and competitive landscape, business opportunities, and product portfolio initiatives.

Requirements

  • Bachelor’s degree required.
  • 3+ years’ experience managing a product portfolio with P&L oversight required.
  • 3 years of experience in the medical device industry preferred.
  • Experience in blood collection and transfusion and/or source plasma collection industry a plus.
  • Comfortable knowledge in the following areas: marketing at various stages of life cycle management, sales, contracting, commercial finance, business development, marketing communications and project/portfolio management.
  • Experience in Customer Relationship Management (CRM) systems a plus but not required.
  • Strong analytical skills and attention to detail are required.
  • Effective communication, negotiation, and presentation skills required.
  • Ability to identify opportunities, think creatively, and develop innovative solutions that drive measurable business outcomes.
  • Demonstrated ability to successfully manage multiple complex projects simultaneously through effective prioritization, organization, and time management.

Preferred

  • Experience in Customer Relationship Management (CRM) systems a plus but not required.
  • Experience in blood collection and transfusion and/or source plasma collection industry a plus.

Benefits

  • We offer an excellent salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program.
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Fresenius Kabi USA

3.9 Glassdoor

As a global healthcare company, Fresenius Kabi is Committed to Life. The company’s products, technologies, and services are used for the therapy and care of critically and chronically ill patients. With more than 43,000 employees and present in over 100 countries, Fresenius Kabi’s expansive product portfolio focuses on providing access to high-quality and lifesaving medicines and technologies.In Biopharma, Fresenius Kabi offers cutting-edge biosimilars for autoimmune diseases and oncology. With leading market positions in Clinical Nutrition, a broad portfolio of enteral and parenteral products makes a distinct difference in patients’ nutritional status. In MedTech, the company provides vital infusion pumps, cell and gene therapy devices, disposables, and more. Fresenius Kabi is the global leader in supplying blood collection bags and devices, supporting blood banks and healthcare facilities worldwide. The company’s I.V. Generics and Fluids for infusion therapy help save millions of lives every year, in emergency medicine, surgery, oncology, and intensive care.Fresenius Kabi takes a holistic approach to healthcare and uniquely combines experience, expertise, innovation, and dedication – making a difference in the lives of almost 450 million patients annually. With Vision 2026, as part of the #FutureFresenius strategy, the company is developing, producing, and selling new products and technologies and aspires to expand its position as a leading global provider of therapies, improve patient care, generate sustainable value for stakeholders – shaping the future of healthcare. Fresenius Kabi is an operating company of the Fresenius Group, founded in 1912, along with Helios and Quirónsalud. As ONE team, the companies in the Fresenius Group are committed to providing lifesaving and life-changing healthcare solutions on a global scale.For more information, please visit www.fresenius-kabi.com/us.

Founded in 1999
Lake Zurich, Illinois, USA
1.7K employees (104 in marketing)
78% recommend to a friend
80% CEO approval

Salaries

Posted range

$65K/yr – $80K/yr

Taken straight from the job posting.

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Traffic Signals

Monthly Visitors
206.9K
Monthly Google Ads Budget
$3.2K
Traffic Source Mix
Search
57.9%
Direct
33.1%
Referral
6%
Social
1.9%
Paid
0.9%

Headcount Trend

Current headcount: ~1.7K

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Marketing Analyst

Fresenius Kabi USA · Lake Zurich, IL · Hybrid