Responsibilities

• Drive Marketing Strategy – Execute “always-on” marketing programs across Retail and F&I products, ensuring Ford Credit’s products remain competitive and relevant.
• Be a Subject Matter Expert – Advocate for Ford Credit Retail and F&I products, addressing inquiries and resolving issues.
• Analyze Market Trends – Monitor competitor strategies and emerging industry trends to identify opportunities for growth.
• Optimize Campaign Performance – Evaluate marketing initiatives, pricing strategies, and performance metrics to ensure maximum ROI.
• Develop Marketing & Training Materials – Create engaging presentations, reports, and communication programs to support internal teams and partners.
• Collaborate Across Teams – Work closely with cross-functional departments and external partners to align with Ford Credit’s business objectives.
• Lead Executive Reporting – Partner with Product Managers to deliver monthly business updates on product performance and key executive reporting materials.
• Adapt to Evolving Priorities – Pivot quickly to support changing department needs, including participating in or leading projects and pilots as required.
• Support Strategic Initiatives – Directly support the Retail Marketing Manager in shaping and executing strategic initiatives that advance Retail Product team priorities.
• Ensure Compliance & Risk Management – Support key initiatives, including MCRP, Control Foundation, risk assessments, and other compliance-related activities.

Requirements

• Bachelor's Degree in Finance, Business or related field.
• Prior Ford Credit or retail vehicle and protection product experience.
• Hybrid work assignment located in Southeast Michigan; relocation available.

Preferred

• Advanced reporting and analytics skills using Excel, Power BI, and related data systems.
• Self-starter with ability to work independently and deliver results with minimal direction.
• Strong analytical and problem-solving skills with ability to identify trends and develop product or process improvements.
• Ability to work creatively, work cross-functionally, and drive change.
• Ability to work in ambiguity, quickly adapt, and pivot to evolving prioritization.
• Excellent leadership and communication skills with ability to influence others.
• Strong organizational skills with ability to prioritize and execute efficiently in fast-paced environments.
• Experience writing business requirements, marketing tables, and conducting end-to-end testing.

Benefits

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care-days, paid parental leave, new parent ramp-up programs, subsidized back-up child-care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.