Marketing Analyst

Rochester, NY (Hybrid)

$63K/yr – $70K/yrEntry Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own content creation and campaign execution with broad creative latitude, while collaborating with Marketing and Sales to hit shared goals and expand tool usage.

  • Campaigns and content: write, design, and publish thought leadership and strategic campaigns.
  • Cross-functional alignment: ensure Marketing and Sales deliver on joint goals and expand tool usage.
  • Research and execution: lead market research and channel experiments with data-informed decisions.

Job Description

Responsibilities

  • Lead or support projects including Campaign creation, Conference management, Content writing, Email outreach, Presentation development, Market research
  • Write, design, and produce original thought leadership content; execute strategic campaigns that drive business; grow to have broad latitude and creative control
  • Collaborate with Marketing and Sales colleagues to help develop, deliver and execute on goals while deepening use of marketing tools

Requirements

  • Bachelor’s degree preferred, or equivalent combination of education, training, and experience, with at least 2 years of marketing experience
  • internship/co-op experience will be considered
  • Ability to independently generate and execute on ideas
  • Strong attention to detail, organizational skills, and proactive communication style
  • Interest in gaining a deep knowledge of both content writing and design skills
  • Ability to work collaboratively, build group consensus, and deliver on commitments
  • Ability to reinforce the value of marketing using data to support goal achievement
  • Experience with Canva, InDesign, and B2B marketing will be considered a plus

Preferred

  • Experience with Canva, InDesign, and B2B marketing will be considered a plus

Benefits

  • 401(k) match
  • free on-site gym
  • paid parental leave
  • subsidized childcare
  • flexible hybrid schedule
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First American Equipment Finance

First American Equipment Finance is headquartered in Rochester, NY and is a wholly owned subsidiary of Los Angeles, CA-based City National Bank, an RBC Company. First American is ranked among the largest equipment finance companies in the United States, and provides equipment financing to the most creditworthy and sophisticated commercial borrowers in the country. Our vision is to become the best company to work for and the best company to work with:#1 Best Company to Work for in New York by Best Companies Group#1 Top Workplace in Rochester (mid-size) by Energage #9 Top Workplace in USA (mid-size) by Energage #3 FORTUNE Best Workplaces in New York (small & medium category)#4 FORTUNE Best Workplaces in Financial Services (small & medium category)#16 FORTUNE Best Medium-size Workplaces in the U.S. #14 FORTUNE Best Workplaces for Millennials (small & medium category)#74 PEOPLE Companies That Care#25 Largest equipment finance company in the U.S. (by new business volume) by Monitor First American is an RBC company and a subsidiary of City National Bank Member FDIC.© 2025 First American Equipment Finance. All rights reserved.

Founded in 1994
Victor, New York, USA
324 employees (21 in marketing)