Marketing Analyst at Delaware North | Buffalo, NY | $67K/yr – $84K/yr

Marketing Analyst

Buffalo, NY (Remote)

$67K/yr – $84K/yrMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Own growth analytics by turning multi-channel data into actionable marketing insights that drive decisions and cross-functional alignment.

Growth Analytics: surface trends across channels using data visualizations; Tableau style dashboards inform planning.
Campaign Performance: track campaigns and site traffic; deliver regular insights to guide optimization.
Cross-Functional Alignment: translate data into recommendations that align marketing with company goals and enable informed bets.

Job Description

Responsibilities

Collect, analyze, and interpret data from various marketing channels to identify trends and insights
Monitor and evaluate the performance of marketing campaigns, advertising initiatives, and website traffic
Provide regular reports and insights to the marketing team, utilizing data visualizations and dashboards
Collaborate with cross-functional teams to align marketing strategies with company goals and objectives
Generate actionable recommendations based on data analysis to refine strategies and drive informed decision-making
Assist in the creation and rollout of value-added programs, platforms, initiatives, and processes to enhance and build relationship management tools

Delaware North

3.5 Glassdoor

Delaware North is a global leader in the hospitality and entertainment industry. The company annually serves more than a half-billion guests across three continents, including at high-profile sports venues, airports, national and state parks, restaurants, resorts, hotels and casinos. Building on more than a century of enduring partnerships and a commitment to local communities and sustainability, Delaware North’s vision is to delight guests by creating the world’s best experiences today while reimagining tomorrow.

Founded in 1915

Buffalo, New York, USA

13K employees (345 in marketing)

www.DelawareNorth.com

57% recommend to a friend

65% CEO approval