Marketing Analyst, Customer Insights & Analytics

Livonia, MI

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive customer-analytics reporting and modeling to influence marketing decisions and retention; build automated reports, implement data transformations, and present insights to leadership.

  • Own automated reports and ad hoc analyses to reveal trends across marketing, sales, and customer experience.
  • Must-have: 3–5 years in customer analytics with SQL, Python, and Power BI or Tableau.
  • Standout: Cross-functional data transformation work and leadership-facing presentations.

Job Description

Responsibilities

  • Own data from across the organization to deliver automated, insightful reports and analyses that reveal trends and drive strategic decisions.
  • Evaluate processes with advanced statistical methods and develop models to unlock opportunities and boost sales and retention.
  • Partner with cross-functional teams to shape data transformation and deliver impactful presentations to leadership and the board.
  • Build automated reporting and ad hoc analyses to answer questions and highlight key operational metrics.
  • Proactively seek opportunities to increase sales, retention, and customer experience with cross-functional impact.
  • Lead data transformation projects focusing on automation and standardization of critical data flows.

Requirements

  • Bachelor’s or equivalent experience in Business Statistics, Applied Mathematics, or related technical field.
  • 3-5 years of experience in customer analytics.
  • 3–5 years of experience using data to generate insights that support marketing strategies and enhance customer engagement.
  • Experience using Power BI or Tableau for data visualization or dashboarding.
  • Experience using SQL, Python, or a similar tool to query, analyze data and present results.

Preferred

  • 5+ years of experience in Excel. Formulas, VLOOKUP, and formatting.
  • 2+ years of experience in insurance or financial services.
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AAA Life Insurance Company

AAA Life Insurance Company is fueled by our mission of providing financial security and peace of mind to AAA members through our life insurance products, delivering on the outstanding customer service that members have come to expect from the AAA brand. Whether you purchase a policy through our trusted agents, online, over the phone, or by mail, our focus is fulfilling on the promise we make to you.Founded in 1969, AAA Life is built on the trust Americans place in the AAA brand. We are continually inspired to be a leading provider of life insurance to AAA members. Our priority is to ensure our policyholders have a smooth and easy process in securing life insurance coverage, with innovative products and exceptional customer service that meet their needs at whatever stage of life they are in. With over 1.8 million active policies, AAA Life has a rating of A (Excellent) from AM Best as of August 2024. Our mission and vision are exemplified in our associates, who work collaboratively to fulfill our core values which include putting members first, enhancing the AAA brand, inclusive diversity and working in symphony to drive results that deliver on our promise to AAA members and contribute to the success of AAA Life. Join AAA Life, our associates, our agents and AAA club partners as we continue on life’s journey together.Life insurance underwritten and annuities offered by AAA Life Insurance Company, Livonia, Michigan. AAA Life Insurance Company is licensed in all states except NY.CA Certificate of Authority #07861. Products and their features may not be available in all states.

Founded in 1969
Livonia, Michigan, USA
981 employees (39 in marketing)