Marketing AI Specialist at Amplify | USA | $96K/yr – $108K/yr

Marketing AI Specialist

USA (Remote)

$96K/yr – $108K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own and scale AI powered marketing workflows by building agents, automating processes, and governing outputs for multiple functions while ensuring security and brand safety.

AI workflow playbook: establish standardized prompts and brand voice to keep output consistent.
Agent & automation stack: design deploy and maintain AI agents and automation for SEO AEO and performance marketing.
Governance & measurement: partner with governance teams to define KPIs baselines and risk mitigations for data privacy and bias.

Job Description

Responsibilities

AI Agent Development: Design, build, and maintain custom AI agents (via OpenAI GPTs, Gemini, Claude) to assist specific roles, such as SEO and AEO, copywriters, and performance marketers.
Workflow Automation: Use tools like Zapier, Glean, and Gemini to integrate LLMs into our existing tech stack (Slack, HubSpot, Salesforce, etc.).
Cross-functional Collaboration: Collaborate closely with Technology teams in design, implementation and evolution of best practices and guidelines for AI-enabled workflows
Prompt Engineering & Governance: Develop a library of high-performing, standardized prompts and "Brand Voice" models to ensure output consistency across the team.
Tool Evaluation: Stay on the pulse of the AI landscape, vetting new tools and vendors in collaboration with Technology counterparts to ensure we stay ahead of the curve while maintaining data security.
Training & Enablement: Host "AI Office Hours" and workshops to upskill the marketing team on how to effectively use AI in their specific functions.
Content Supply Chain Optimization: Automate the "repurposing" pipeline—e.g., turning a single webinar video into 10 social posts, a blog, and an email sequence using AI.
Operational Documentation: Build and maintain an internal "AI Playbook," ensuring every automated workflow is repeatable.
KPIs: Develop and optimize marketing AI performance measurement systems by identifying KPIs, establishing baselines, and implementing data-driven strategies to enhance operational efficiency while maintaining company values and brand integrity.
AI Governance Partnership: Liaise and collaborate with AI Governance teams in identifying, assessing, and mitigating risks to AI security, safety, transparency, and bias.

Requirements

AI Literacy: Deep experience with LLMs (GPT-4, Claude, Gemini) and their various strengths/weaknesses.
Low-Code/No-Code: Mastery of automation platforms to connect APIs.
Basic Programming: While not a "Developer" role, proficiency in Python or JavaScript is highly preferred for writing custom functions or scripts.
Data Privacy: A solid understanding of AI ethics, copyright issues, and data security (ensuring proprietary data doesn't leak into public models).
5+ years of experience in SEO, AI, Marketing, Operations or similar field

Preferred

A portfolio of "Builds"—show us the agents and/or automated workflows you’ve already deployed.
Experience with multi-modal AI (image generation via Midjourney/DALL-E, video via Sora/Runway, or audio synthesis).
Bachelor’s degree

Amplify

3.7 Glassdoor

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and formative assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment and intervention products turn data into practical instructional support to help students at every skill level build a strong foundation in early reading and math. All of our programs provide teachers with powerful tools that help them understand and respond to the needs of their students. Today, Amplify serves more than 10 million students in all 50 states.

Founded in 2000

Brooklyn, New York, USA

3K employees (332 in marketing)

www.amplify.com

67% recommend to a friend

81% CEO approval