Responsibilities

• Create and manage content for Facebook, Instagram, TikTok, YouTube Shorts, Google Business Profile, and other platforms
• Capture photo and video content at active job sites
• Create short-form videos, reels, before-and-after posts, customer education content, storm damage content, company culture posts, and recruiting content
• Write engaging captions, hooks, and ad copy
• Build and manage a weekly/monthly content calendar
• Help manage and monitor paid advertising campaigns, including Facebook/Instagram Ads, Google Ads, and Google Local Services Ads
• Track marketing performance, including leads, booked inspections, cost per lead, and ad performance
• Work closely with the sales team to create content that supports lead generation and brand trust
• Work with project managers to capture jobsite content, customer stories, and completed projects
• Help promote storm response campaigns after hail, wind, or severe weather events

Requirements

• Experience creating social media content for a business, brand, or personal platform
• Strong understanding of Facebook, Instagram, TikTok, YouTube Shorts, and current social media trends
• Ability to shoot and edit short-form video content
• Strong writing skills for captions, hooks, and ad copy
• Creative mindset with strong attention to detail
• Organized and able to manage a content calendar
• Comfortable visiting job sites and filming around active construction
• Strong work ethic and ability to move quickly
• Willingness to learn roofing, siding, gutters, storm damage, and insurance restoration
• Ability to work independently and take ownership of projects

Preferred

• Experience in roofing, construction, real estate, home services, or local service business marketing
• Experience with Meta Ads, Google Ads, or Google Local Services Ads
• Experience using Canva, CapCut, Adobe Premiere, Final Cut, Lightroom, Photoshop, or similar tools
• Photography or videography experience
• Drone experience is a plus
• Experience with Google Business Profile
• Experience tracking marketing performance and lead generation
• Basic understanding of CRM systems is a plus

Benefits

• Flexible schedule