Marketing Admissions Director

Three Rivers, MI (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 day ago

Job Summary

Own end-to-end community marketing and admissions for an assisted living center, driving occupancy and guiding families through the transition with empathy.

  • Own outreach, referrals, tours, and conversion through admission
  • Build relationships with residents, families, and local providers to support occupancy goals
  • Lead the move-in process and ensure high satisfaction from referral to early admission

Job Description

Responsibilities

  • Promote and represent Three Rivers as an Assisted Living community for older adults
  • Build and maintain personal relationships with prospective residents and their families, serving as a trusted advisor during their transition to senior living
  • Develop and execute marketing strategies to increase occupancy through advertising, networking, and community outreach
  • Coordinate and attend public relations efforts, including community events, health fairs, and tours
  • Build relationships with local healthcare providers, referral sources, and the surrounding community
  • Communicate with empathy and professionalism throughout all stages of the sales process
  • Collaborate with the administrative team to ensure a seamless move-in experience
  • Participate in weekly census development meetings and occupancy tracking
  • Work a flexible hybrid schedule, both remotely and on-site as needed
  • Oversee the facilities customer service role and community marketing efforts to assure census and case mix goals are achieved

Requirements

  • Experience in marketing, sales, or customer service preferred
  • Background in healthcare, senior living, or real estate is a plus
  • Strong interpersonal and communication skills
  • Ability to perform outreach, overcome objections, and guide families through emotional decision-making
  • Highly organized and able to manage multiple priorities
  • Self-motivated with a positive attitude and strong work ethic
  • Willingness to learn and grow within the role – we can train the right candidate with sales potential
  • Preferably has existing one year experience in a customer service role
  • Preferably has experience working in a Skilled Nursing Facility

Benefits

  • Health, Dental, and Vision Insurance
  • Life Insurance
  • Long-Term and Short-Term Disability
  • Vacation and Paid Sick Time
  • 401(k)
  • Tuition Reimbursement
  • Hybrid work schedule with flexibility

Marketing Admissions Director

Three Rivers, MI · Hybrid