Responsibilities

• Leads proactive outreach efforts to hospitals, assisted living facilities, physician offices, home health agencies, and other potential referral sources to drive admissions and increase census.
• Maintains ongoing contact with hospital discharge planners, social workers, and other referral coordinators to identify and convert high-potential referrals.
• Builds and nurtures strong professional relationships with key stakeholders in the community to promote the facility’s services and generate consistent referral streams.
• Attends community events, professional association meetings, and networking functions to represent the facility and support brand visibility.
• Tracks and analyzes referral trends to inform outreach strategies and monitor census development performance.
• Provides facility tours, responds to inquiries, and educates prospective residents and families on available services and insurance/payment options.
• Collaborates with hospital case managers, physicians, and families to ensure appropriate placement and timely admissions
• Oversees end-to-end admissions processes, including coordinating with nursing, medical, therapy, and finance departments for efficient transitions.
• Oversees insurance verifications, including pre-certification and authorization procedures, ensuring alignment with payer requirements and internal policies.
• Ensures accurate documentation of all inquiries and applications in accordance with regulatory and organizational standards.

Requirements

• Education and Experience: Bachelor’s degree from an accredited institution in Nursing, Social Work, or a related field, plus three (3) years of healthcare admissions and census development experience, preferably in a skilled nursing or post-acute care setting.
• Qualifications: Demonstrated knowledge of long-term care admissions process, including regulatory guidelines, and payer systems.
• Proven marketing and communication skills, within a healthcare environment.
• Proven ability to build rapport with diverse referral sources and families.
• Demonstrated organizational skill with strong follow-through, time management, and problem-solving abilities.
• Proven ability to work independently and prioritize tasks in a fast-paced, target-driven environment.
• Demonstrated proficiency in Microsoft Office applications and relevant Customer Relationship Management (CRM) software or admissions tracking systems.
• Demonstrated ability to deal tactfully and courteously with colleagues, residents, families, and healthcare professionals.