Responsibilities

• Own activation calendar.
• Plan and execute in-person events at CCRC and Independent Living communities — health fairs, lunch-and-learns, resident information sessions, one-on-one outreach. You manage scheduling, materials, logistics, and follow-through end-to-end.
• Be the face of AllCare in the community. Represent AllCare to residents, family members, and community staff with warmth, clarity, and professionalism. You build trust over time, not just at events.
• Keep the pipeline clean and moving. Document activation leads accurately and hand them off to the lead generation team with no gaps. Flag friction points that slow the enrollment journey before they become problems.
• Create collateral that actually gets used. Develop and refresh field materials — flyers, one-pagers, event handouts — in close coordination with the lead generation team to ensure everything in the field is current and on-message.
• Feed intelligence back to the team. Track event attendance and resident interactions in the Company’s CRM. Surface community feedback, objections, and patterns that sharpen how we show up next time.