Marketing Activation Manager

Ramsey, NJ (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing leadership to craft clear, buyer-focused narratives across channels and align with product timelines.

  • Lead cross-functional messaging and content across Product, Sales, Digital, and Channel teams.
  • Must-have: 5+ years in B2B product marketing or brand activation.
  • Standout: Experience coordinating with channel partners and sales teams.

Job Description

Responsibilities

  • Translate product features and differentiators into compelling, market-facing messaging across digital, social, content, events, and internal channels.
  • Develop strategic plans that support product adoption and meet clear business and buyer needs.
  • Work closely with Product Marketing to ensure accuracy and clarity in all product narratives.
  • Support product launches with structured rollout plans, messaging frameworks, and supporting materials.
  • Ensure programs are aligned to business priorities, product timelines, and audience expectations.
  • Serve as the primary marketing lead across Product, Sales, Digital, Channel Marketing, Communications, and creative teams.
  • Liaise with Channel Marketing partners to ensure activation assets are aligned for dealer and partner usage.
  • Provide guidance to creative partners to ensure product clarity and strong execution.
  • Oversee development of clear, product-focused marketing content including videos, explainers, solution narratives, comparison tools, landing pages, and customer stories.
  • Maintain consistent messaging across all marketing touchpoints while ensuring accuracy and usability.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 5+ years in product marketing, brand activation, integrated marketing, or similar B2B marketing roles.
  • Strong ability to simplify technical content into clear, customer-ready messaging.
  • Experience developing product-focused content and marketing materials.
  • Excellent project management and cross-functional coordination skills.
  • Ability to manage multiple projects with strong attention to accuracy and deadlines.
  • Experience with office technology, workplace solutions, or hardware/software products.
  • Experience collaborating with channel marketing or partner ecosystems.
  • Familiarity with digital content distribution and audience engagement practices.
Konica Minolta Business Solutions Canada logo

Konica Minolta Business Solutions Canada

Everyday, Konica Minolta’s more than 41,000 employees across the globe work to enable their clients, coworkers and partners to succeed in reaching their maximum potential. We are passionate about making an impact on the lives and businesses of those around us through a commitment to the delivery of quality products and services, the professional and personal development of our employees, and most of all to the satisfaction of our customers. We’ve come a long way since the company first started selling photographic materials in 1873. Konica Minolta has grown to become a leader in the development of office technology, information management software and cloud solutions, production and industrial print technologies, IT security and software, and more. For more information, visit www.konicaminolta.ca and also follow us on: Facebook: https://www.facebook.com/konicaminoltacanada/ Twitter: @KonicaMinoltaCA YouTube: https://www.youtube.com/user/KonicaMinoltaCanada--Quotidiennement, plus de 41 000 employés répartis dans les bureaux de Konica Minolta partout dans le monde aident leurs clients, leurs collègues et leurs partenaires à exploiter leur plein potentiel. Nous sommes passionnés par l’effet que nous pouvons avoir sur les entreprises de nos milieux respectifs et sur la vie de ceux qui nous entourent, non seulement par l’offre de produits et services de qualité, mais aussi la croissance personnelle et professionnelle de notre personnel et, surtout, la satisfaction de nos clients. Depuis le moment où nous avons commencé à vendre du matériel photographique en 1873, nous avons fait beaucoup de chemin. Konica Minolta est devenue un chef de file dans bien des domaines, notamment la création de technologies de bureautique, de logiciels de gestion de l’information et de solutions infonuagiques, le développement de technologies d’impression industrielle et de production, et la mise au point de logiciels et de solutions de sécurité des TI.

Mississauga, Ontario, CAN
512 employees (20 in marketing)

Traffic Signals

Monthly Visitors
17.4K
Traffic Source Mix
Search
45.8%
Direct
42.9%
Referral
7%
Social
2.8%
Paid
1.3%

Headcount Trend

Current headcount: ~512

Marketing Team

Marketing Team Size
10 (2% of company)
Median Career Experience
11 years
Median Tenure
4.8 years

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