Marketing Acquisition Associate

New York City, NY (Hybrid)

$70K/yr – $85K/yrMid Level2+ years expFull time

Posted 5 hrs ago

Job Summary

Own and optimize cross-channel marketing operations by coordinating campaigns across Fanatics platforms, ensuring accurate tracking, QA, and performance insights.

Manage end-to-end campaign execution across Fanatics Commerce, Collectibles, and Betting & Gaming.
Build reports, monitor performance, and drive process improvements to boost channel growth.
Coordinate QA, asset briefs, and cross-functional collaboration to ensure accurate tracking and efficient workflows.

Job Description

Responsibilities

Support the creation, execution, and monitoring of campaigns across Fanatics Commerce, Fanatics Collectibles (Live & Collect), and Fanatics Betting & Gaming (Sportsbook, Casino, Fanatics Markets).
Collaborate with Design, Operations, and Business stakeholders to ensure marketing touchpoints and campaigns function correctly end to end.
Assist in managing shop, promotion, and free-to-play release calendar activating across the biggest moments in sports across professional and college leagues.
Brief creative assets and QA placements across websites, mobile applications, email & SMS communications and more.
Build recurring and ad-hoc reports to gauge overall performance and set targets to drive growth across channels.
Manage organization across all marketing assets and details to ensure efficient and accurate tracking.
Help coordinate end-to-end tests to optimize performance across a number of placements and channels.
Identify opportunities to streamline workflows and improve processes to encourage boosts in performance and value for users
Act as a reliable execution partner in a fast-paced, evolving environment.

Requirements

2+ years of experience in marketing operations, growth/acquisition marketing, analytics, or a related role.
Experience building or maintaining tracking links and familiarity with attribution/measurement logic.
Strong analytical mindset with experience working in data-driven environments.
Highly detail-oriented with experience owning workstreams.
Curious, fast learner with a willingness to dive deep into new systems and operational models.
Collaborative, empathetic team player comfortable working cross-functionally.
Bachelor’s degree in Business, Marketing, Communications or related field.
Willingness to work flexible hours including occasional evenings or weekends as needed.

Preferred

Hands-on experience with attribution or mobile measurement platforms (e.g., AppsFlyer) and analytics platforms (e.g., Amplitude) strongly preferred.
Familiarity with mobile attribution and privacy/compliance considerations (e.g., App Tracking Transparency, data privacy regulations) a plus.
Overall familiarity with the sports calendar and landscape (significant passion for sports is a plus)

Salaries

Posted range

$70K/yr – $85K/yr

Taken straight from the job posting.

Paid Acquisition median pay in the United States

$113K/yr

Most pay falls between $87K and $173K. Based on 79 salaries.

See all Paid Acquisition salaries See more Paid Acquisition jobs

See all Fanatics Betting & Gaming salaries

Marketing Team

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