Responsibilities

• Lead client meetings and ideate/present strategy, campaign ideas, and content direction
• Translate brand strategy into clear marketing initiatives, campaigns, and content plans
• Guide clients through strategic decisions related to brand positioning, messaging, and digital growth
• Ensure client accounts stay aligned with the overall brand strategy and business objectives
• Identify opportunities for new campaigns, initiatives, or strategic pivots
• Develop strategic frameworks that guide content, campaigns, and brand growth
• Build campaign concepts and marketing initiatives that support brand awareness and revenue growth
• Identify digital growth opportunities across social media, content marketing, and digital platforms
• Conduct competitor and industry research to inform strategy
• Analyze brand positioning and recommend improvements or strategic pivots when necessary

Requirements

• 3+ years experience in brand strategy, digital marketing, or social media strategy
• Proven experience growing brands through digital marketing and social media
• Excellent copywriting skills
• Strong understanding of content marketing, campaigns, and brand storytelling
• Experience managing client relationships and leading strategic discussions
• Excellent project management and organizational skills
• Ability to translate strategy into actionable marketing plans
• Experience coordinating creative teams including designers, editors, and content creators
• Strong communication and presentation skills
• Comfortable working in a fast-paced agency environment managing multiple brands