Responsibilities

• Help foster a marketing organization that is deeply connected to the customer, the markets, and the competitive environment
• Collaborate with other internal organizations to manage marketing requests and deliverables for assigned line of business of COE
• Contribute to specific line of business or COE marketing efforts in alignment with enterprise-wide goals
• Manage related projects for requests and deliverables
• Identify solutions, best practices, and ways to maximize opportunities, add value, and gain efficiencies
• Apply business and marketing acumen to determine positioning of requests; engage and brief creative teams who will produce the work
• Advance email marketing and communications efforts to drive engagement and optimize results
• Serve as a dedicated point of contact for stakeholders, available to answer inquiries and empowered to make prioritization and problem-solving decisions to ensure deadlines and goals are met
• Monitor usage and oversee updates of marketing collateral
• Assist in establishing measurement standards and tracking, interpreting, and socializing results; Apply data-driven insight to improve future outputs and experiences