Responsibilities

• Serve as the main point of contact for internal clients, building and nurturing strong relationships to understand their goals, challenges, and preferences. Consistently communicate with SEMA business unit leaders and stakeholders to nurture and maintain positive client relationships.
• Assist in the development and execution of comprehensive marketing strategies and campaigns tailored to meet the specific objectives of each client.
• Partner with Marketing Directors and department stakeholders in Events, Sales, Membership, Education, Research, Government Affairs, SEMA Data, SEMA Garage and SEMA’s various business units to assist development and implementation of approved marketing strategies, campaigns, and tasks to achieve SEMA’s priority objectives while continuously improving how SEMA connects with its members.
• Support needed follow up for approved content/collateral to complete marketing projects and tasks.
• Collaborate closely with internal teams, including operations, creative services, web services, digital marketing, email marketing, social media, public relations, communications to develop integrated marketing campaigns that align with client goals and deliver measurable results.
• Partner with the Operations Manager on timelines and resource management to ensure timely and successful execution of campaigns.
• Own client communication and accountability for timelines, ensuring feedback and approvals are delivered on time and that all marketing outputs align with the approved brief.
• Collaborate with channel leads to understand campaign performance, translating data and reporting into actionable insights and recommendations for clients/stakeholders.
• Lead post-campaign reviews and retrospectives, partnering with internal teams and stakeholders to evaluate performance, capture key learnings, and identify opportunities for optimization and continuous improvement.
• Stay abreast of industry trends, best practices, and emerging technologies to continually enhance the services and offerings of the marketing team.

Requirements

• Bachelor’s degree or higher
• Proven experience (5+ years) in a marketing role, with a focus on account and client management, preferably within an agency environment. Expertise in building and maintaining strong client relationships.
• Strong understanding of marketing principles, techniques, and best practices across various channels, including digital, social media, content, and traditional media.
• Excellent communication skills, with the ability to articulate ideas clearly and persuasively, both verbally and in writing.
• Exceptional client service skills, with a demonstrated ability to build and maintain strong relationships with clients and internal stakeholders.
• Strategic thinker with a solutions-driven mindset and the ability to translate client objectives into actionable marketing strategies.
• Highly organized with strong project management skills and the ability to manage multiple clients and projects simultaneously.
• Proficiency in Microsoft Office Suite and project management tools.
• Knowledge and experience with marketing analytics and reporting tools.
• Data driven and highly analytical, capable of making metric-based decisions.

Preferred

• Experience in automotive aftermarket industry or nonprofit industry a plus.
• Thrives in environments with many different stakeholders and opinions.