Responsibilities

• Create and execute a strategic marketing plan to promote Visiting Angels Home Care's services.
• Identify and target key demographics to generate quality leads and referrals.
• Continuously evaluate and adapt marketing strategies to ensure effectiveness and ROI.
• Maintain and enhance the Visiting Angels Home Care brand by ensuring consistency and alignment across all marketing materials.
• Develop and maintain brand guidelines for internal and external use.
• Build and maintain strong relationships with healthcare providers, senior living communities, and other relevant stakeholders.
• Represent Visiting Angels Home Care at local events, workshops, and conferences.
• Regularly analyze marketing performance and generate reports to assess the effectiveness of various campaigns.

Requirements

• Proven experience in marketing and a track record of successful campaigns.
• Strong understanding of the healthcare or home care industry is a plus.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and collaboratively with cross-functional teams.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance