Responsibilities

• Develop and execute data-driven B2B marketing initiatives based on product insights and market research to drive product/service adoption and achieve organizational objectives
• Contribute to lead generation efforts by aligning marketing and sales enablement objectives and providing the necessary tools and resources to effectively engage with prospects
• Build and maintain relationships with internal and external stakeholders including Community Physicians, Apheresis, Collection, Donor Centers and Cord Blood Banks and partner organizations
• Participate in—and act as an NMDP SME within—industry groups, forums, or conferences, as needed.
• Work cross-functionally on non-marketing initiatives that have a cascading impact on how our audiences perceive us at large—be it with IT, enablement, field staff, or otherwise
• Create comprehensive annual marketing plans for segmented B2B clients, collaborating with cross-functional teams to gather insights and secure leadership buy-in.
• Oversee all aspects of marketing campaign execution, including:
• Content creation (e.g., website copy, blog posts, social media content)
• Channel management (e.g., paid advertising, email marketing, social media campaigns)
• Performance measurement and reporting

Requirements

• Knowledge of: Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned).
• Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the like.
• Customer relationship management (CRM) platform experience – Salesforce and Pardot preferred.
• Project management principles, advanced oral and written communication skills, and informal influencing skills since this role does not formally lead any other team members.
• Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization.
• Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel.
• Bachelor’s degree in marketing or related field.
• 5+ years of experience in a marketing role with experience leading cross functional project teams and agency management
• Demonstrate a commitment to delivering on our organizational pillars: Accelerate Progress, World Class Partner, and Expand Access.
• Represent the team to business partners and leadership by providing insights and recommendations.

Preferred

• Experience in a matrixed/multi-department organization
• Experience in medical/healthcare/scientific marketing
• Approximately 5% travel

Benefits

• NMDP offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits. Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees. Please reference this link for more information: NMDP Benefit Information