Marketer

Responsibilities

• Develop and execute a comprehensive facility marketing plan, identifying both short-term and long-term goals through market research and competitor analysis.
• Manage the entire sales process, including handling initial inquiries, conducting facility tours, and closing to maintain maximum occupancy.
• Build and maintain strong community relationships by identifying public speaking opportunities and educating medical professionals on new services.
• Manage marketing databases and ensure consistent follow-up contact with all prospects to drive admissions.
• Create and distribute promotional materials, including articles, newsletters, bulletins, and multi-media advertisements for both internal and external audiences.
• Manage individual marketing campaign finances and strictly adhere to the departmental budget.

Requirements

• Minimum of a High School Diploma.
• At least 2 years of relevant experience in sales, marketing, public relations, or advertising.
• Strong knowledge of computer systems, including email, and experience developing multi-media campaigns.
• Exceptional telephone and communication skills, with a specific desire to work closely with senior adults.
• The ability to work independently, manage multiple projects concurrently, and handle the mental/emotional stress of the position.
• Must possess suitable transportation to visit potential residents, hospitals, and doctors, and be able to move intermittently throughout the workday.

Benefits

• Competitive pay and shift differentials
• Comprehensive benefits package for eligible employees
• Paid time off and holiday pay
• Career growth and advancement opportunities
• Continuing education and training programs
• Supportive leadership and collaborative team environment
• Opportunity to positively impact residents' lives every day