Responsibilities

• Community Outreach — Build and maintain relationships with hospitals, rehab centers, senior living communities, physicians, and social workers.
• Referral Development — Generate new referral partnerships through consistent visits, presentations, and follow-ups.
• Brand Promotion — Represent the agency at community events, health fairs, senior expos, and networking groups.
• Digital Marketing — Manage social media, website updates, online reviews, and digital campaigns to increase visibility.
• Content Creation — Develop brochures, flyers, newsletters, and educational materials that highlight services and values.
• Client Engagement — Support intake team by ensuring families understand services, pricing, and care options.
• Market Analysis — Track trends, competitor activity, and community needs to guide marketing strategy.
• Reporting — Maintain logs of outreach activities, leads, conversions, and ROI.

Requirements

• Experience in home care, healthcare marketing, senior services, or related fields
• Strong communication and relationship-building skills
• Knowledge of local healthcare networks and senior resources
• Ability to work independently and meet outreach goals
• Professional, compassionate demeanor aligned with the agency’s mission
• Valid driver’s license and reliable transportation

Preferred

• Marketing: 2 years (Preferred)

Benefits

• Flexible schedule