Marketer-Full Time

USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Lead marketing and public relations for a healthcare facility to drive census and inform the community.

  • Own program development and execution across marketing, PR, and resident communications.
  • Must-have: Healthcare marketing/PR experience or five years in the field; proficiency in MS Office.
  • Standout: Budget management and cross-department collaboration; media coordination and crisis info release.

Job Description

Responsibilities
  • Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs to maintain and increase census and provide the community with accurate information about the facility, its programs, and services.
  • Maintain a current listing of all resident care employee phone numbers.
  • Develop and maintain written policies and procedures that govern the release of information concerning residents, employees, and the facility in accordance with current privacy rules and regulations.
  • Assist department directors in developing and using marketing and public relations policies and procedures; establish rapport between departments to ensure all staff understand their role in these programs.
  • Review marketing and public relations policies annually and recommend updates as necessary.
  • Assist in the development, implementation, and tracking of customer satisfaction surveys.
  • Interpret and communicate facility policies regarding information release to employees, residents, family members, visitors, and government agencies.
  • Ensure all public materials (manuals, brochures, information packets, etc.) are accurate and up to date.
  • Organize and maintain internal communications using bulletin boards, newsletters, committee meetings, and announcements.
  • Coordinate with news media to share positive developments, new programs, or promotions.
Requirements
  • Bachelor’s Degree from an accredited college or university, or equivalent. Five years of experience in marketing/public relations in a healthcare setting may be accepted in lieu of a degree.
  • Proficiency in Microsoft Office Suite required.
  • Must occasionally lift or move up to 25 pounds.
  • Prolonged use of a desktop or laptop computer.
  • Regularly required to sit, stand, walk, talk, read, and hear.
Preferred
    PACS logo

    PACS

    PACS trains and hires healthcare leaders, and provides a wide array of back-office support services to healthcare facilities, reducing administrative burdens so local leadership and care teams can focus more of their efforts on the care, well-being, and quality of life of their patients. The PACS team consists of 300+ professionals who provide accounting, finance, human resources, payroll, accounts receivable and payable, legal, risk management, information technology and other business advice and support from its headquarters in Farmington, UT, and satellite offices across the United States. PACS provides back-office administrative support to 314 independently-operated healthcare facilities in 17 states.

    Founded in 2013
    Farmington, Utah, USA
    1.5K employees (60 in marketing)

    Traffic Signals

    Monthly Visitors
    31.6K
    Monthly Google Ads Budget
    $9.9K
    Traffic Source Mix
    Search
    33.5%
    Direct
    52.6%
    Referral
    6.9%
    Social
    5.3%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~1.5K

    Marketing Team

    Marketing Team Size
    50 (3% of company)
    Median Career Experience
    11 years
    Median Tenure
    1.8 years
    Marketing Roles Posted (Last 30 Days)
    8

    Funding

    Total Funding
    $690M
    Last Raise
    $100.7M
    Post IPO Secondary, 2 years ago

    Funding History

    • Sep 2024
      Post IPO Equity • $100.7M
    • Sep 2024
      Post IPO Secondary • $589.3M

    Recent News