Responsibilities

• This role will be a key member of the Digital Presence Team, which is responsible for the presentation and performance of Gopher Sport and its family of brands across a broad set of digital channels including search, display, social, video, and AI.
• As a Marketer focused on digital marketing, you will execute against department plans and ensure the digital marketing campaigns assigned to you are deployed on-time and meet stakeholder expectations for digital experience and performance.
• Deploying New Digital Marketing Campaigns: Accurately translating channel-specific marketing plans into ready-to-deploy campaigns for assigned channels
• Review and Optimize Performance: Consistently make changes in campaign structure, content, etc. to ensure that objectives are met or exceeded.
• Maintain and Publish Regular Reporting: Maintain dashboards and/or KPIs that make it easy to monitor campaign performance and solve issues as they arise.
• Conduct Experiments: Executing tests with the support of department leaders to improve results.

Requirements

• Bachelor’s degree in marketing or related field. Focus or coursework on digital marketing preferred.
• 1+ years of experience in a digital marketing role.
• Valid experience managing or coordinating paid search, social media, and/or video campaigns.
• Proficiency in Google and Bing ads, Meta Business Suite, YouTube Analytics preferred.
• Experience with Excel using low to mid-level functions (xlookups, powerpivots, etc.) required.
• Experience in a B-to-I or B-to-B marketing/advertising department preferred.