Responsibilities

• Develop and maintain strong relationships with hospital case managers, social workers, physicians, discharge planners, and referral partners.
• Generate qualified skilled nursing referrals to support census growth.
• Conduct regular hospital rounds and maintain consistent communication with referral sources.
• Identify new referral opportunities and expand the facility's presence within the local healthcare community.
• Respond promptly to referrals and work closely with Central Intake and Admissions.
• Complete bedside evaluations when appropriate and assist residents and families with facility selection.
• Follow referrals through admission, denial, or closure.
• Organize educational presentations, lunch-and-learns, provider meetings, and community outreach activities.
• Communicate anticipated admissions, referral barriers, and market trends to leadership.
• Maintain accurate documentation of marketing and referral activity in Careflow/CRM.

Requirements

• Previous experience in healthcare marketing, skilled nursing admissions, hospital liaison, business development, or a related field.
• Experience developing relationships with hospitals, physicians, case managers, social workers, discharge planners, and other healthcare referral sources.
• Strong communication, networking, and relationship-building skills.
• Excellent customer service and presentation abilities.
• Self-motivated, organized, and results-oriented.
• Ability to manage multiple priorities in a fast-paced environment.
• Comfortable conducting hospital visits and community outreach.
• Proficiency with Microsoft Office and CRM/EHR systems.
• Valid driver's license and reliable transportation preferred.

Benefits

• Competitive salary: $72,000–$82,000 annually
• Supportive leadership team
• Opportunities for professional growth
• Meaningful work within the healthcare community
• Opportunity to develop strong professional relationships
• Collaborative and resident-focused environment