Responsibilities

• Identify and execute local advertising and community sponsorship opportunities to enhance brand awareness.
• Analyze competitive landscapes to anticipate threats and inform strategic marketing decisions.
• Partner with market owners to determine each hospital’s specific marketing needs and level of support.
• Leverage VQ resources for market-specific priorities, including B2B outreach, recruiting, and strategic initiatives.
• Monitor and interpret referral source and case volume trends to inform targeted marketing efforts.
• Measure ROI on all in-market events and marketing spends, ensuring data-driven decision-making.
• Coach and mentor hospital leaders on marketing fundamentals, trend analysis, and strategic planning.
• Develop strategic marketing plans, including recommended cadences and outreach routing for hospital leadership.
• Optimize marketing spend by providing recommendations for collateral, swag, and promotional materials.
• Adapt marketing tactics based on shifts in case volume, referral trends, and competitive activity.

Requirements

• A Bachelor’s Degree in Marketing/Communications or Business/Sales
• 3-5 years of corporate/field marketing or sales experience
• The ability to travel 50% of the time
• Proven ability to develop marketing strategies and end-to-end programs
• Ability to prioritize and manage multiple projects with quick deadlines
• Strong interpersonal and leadership skills with the ability to effectively communicate with all levels of management

Benefits

• Comprehensive health and wellness benefits, and access to free therapy or counseling
• Paid parental leave, up to 10 weeks at 100% of regular salary, and offering inclusive fertility and family-building care for all types of families
• Unlimited PTO to use for vacation or sick days - however you need it!
• Generous referral rewards, so our awesome people can bring in more awesome people.
• And the little (big) things, like casual office attire, ability to bring your fur baby to work, cool VEG swag, food in the fridge for when you’re hungry and free lunches twice a week!!
• Company laptop and a monthly cell phone reimbursement