Responsibilities

• Develop and execute integrated growth marketing strategies that increase brand awareness, generate qualified leads, improve conversion rates, and drive revenue growth.
• Advise digital demand generation programs across channels, including SEO, AEO, paid media, content marketing, email marketing, website optimization, and social media.
• Develop lead-scoring methodologies, customer journeys, and nurturing programs that move prospects from initial awareness through qualification and conversion.
• Conduct initial discovery calls with prospective customers to identify needs, evaluate opportunities, determine fit, and transition qualified, sales-ready leads to the appropriate sales representative.
• Partner with Sales leadership to establish lead qualification criteria, improve handoff processes, and strengthen alignment between marketing activities and revenue goals.
• Identify, evaluate, and recommend industry trade shows, conferences, networking events, and association partnerships that align with Organized Living's strategic growth objectives.
• Develop annual event strategies, establish performance goals, and analyze return on investment related to trade shows, conferences, and industry partnerships.
• Assist planning and execute pre-event and post-event marketing campaigns that increase engagement, strengthen relationships, and generate qualified opportunities.
• Develop automated nurturing campaigns and follow-up strategies that convert event attendees and prospects into customers and long-term relationships.
• Manage marketing automation platforms, CRM systems, lead-nurturing workflows, and performance reporting processes.

Requirements

• Develop and execute integrated growth marketing strategies that increase brand awareness, generate qualified leads, improve conversion rates, and drive revenue growth.
• Advise digital demand generation programs across channels, including SEO, AEO, paid media, content marketing, email marketing, website optimization, and social media.
• Develop lead-scoring methodologies, customer journeys, and nurturing programs that move prospects from initial awareness through qualification and conversion.
• Conduct initial discovery calls with prospective customers to identify needs, evaluate opportunities, determine fit, and transition qualified, sales-ready leads to the appropriate sales representative.
• Partner with Sales leadership to establish lead qualification criteria, improve handoff processes, and strengthen alignment between marketing activities and revenue goals.
• Identify, evaluate, and recommend industry trade shows, conferences, networking events, and association partnerships that align with Organized Living's strategic growth objectives.
• Develop annual event strategies, establish performance goals, and analyze return on investment related to trade shows, conferences, and industry partnerships.
• Assist planning and execute pre-event and post-event marketing campaigns that increase engagement, strengthen relationships, and generate qualified opportunities.
• Develop automated nurturing campaigns and follow-up strategies that convert event attendees and prospects into customers and long-term relationships.
• Manage marketing automation platforms, CRM systems, lead-nurturing workflows, and performance reporting processes.

Preferred

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field preferred.
• Five or more years of experience in growth marketing, demand generation, digital marketing, revenue marketing, or a related field.
• Proven success developing and executing marketing programs that produce measurable business growth.
• Experience managing marketing automation platforms, CRM systems, and digital marketing technologies.
• Strong understanding of SEO, AEO, paid advertising, email marketing, analytics, website optimization, and conversion rate optimization.
• Experience qualifying leads, conducting customer discovery conversations, or supporting sales development activities is highly desirable.
• Demonstrated ability to analyze data, identify trends, and develop actionable recommendations.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Strong project management, organizational, and cross-functional leadership capabilities.
• Experience within residential construction, building products, manufacturing, technology, multifamily housing, or related industries is preferred.

Benefits

• Competitive salary
• Profit-sharing program
• Medical, dental, and vision insurance
• Short-term disability coverage
• 401(k) with company match
• Paid time off and company holidays
• Hybrid work schedule
• Career growth opportunities within a growing and profitable organization