Market & Customer Intelligence Manager

SeaTac, WA (Unknown)

$100K/yr – $150K/yrSenior Level4+ years expFull time

Posted 8 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and translate market, competitor, and consumer insights into strategic decisions across functions, while mining opportunities for revenue and cost optimization.

  • Identify opportunities and develop actionable recommendations for strategy and commercial decisions
  • Build business cases with key assumptions, projections, and risks
  • Support stakeholders with regular market trend updates and performance metrics

Job Description

Responsibilities

  • Serves as a subject matter expert in customers and competitors through analysis, providing insights and assessing the impact of major strategic decisions around these topics.
  • Apply deep knowledge in market analysis to identify/size opportunities and competitor trends, that lead to insights that support strategic decision making.
  • Utilize advanced analytics to analyze large datasets, extract meaningful insights and develop actionable recommendations.
  • Provides ad-hoc analysis as needed for the department in support of commercial decisions, product design, partner negotiations, company presentations, and internal/external communications.
  • Influence cross-functionally and build relationships with internal teams such as finance, marketing, ecommerce, network and revenue management to foster collaboration and cohesive approaches to strategic questions and commercial objectives.
  • Identify and explore innovative opportunities for revenue generation and cost optimization within the industry.
  • Effectively communicate complex analysis and strategic recommendations to stakeholders, providing regular reports on key performance metrics and market trends.
  • Create business cases and/or decision analysis to support proposed strategies, outlining key assumptions, financial projections, and potential risks.

Requirements

  • 4 years of experience in consumer insights, business analytics, competitive intelligence, strategy, economics, or related area.
  • Advanced working knowledge in consumer insights, competitive and product analysis.
  • Proven track record of applying insights to business strategy.
  • Excellent communication skills (both written and verbal) and strong interpersonal skills with the ability to drive outcomes.
  • Bachelor's degree, or an additional 2 years of relevant training/experience in lieu of this degree.
  • Proficiency in SQL and data analysis.
  • High school diploma or equivalent.
  • Minimum age of 18.
  • Must be authorized to work in the U.S.

Preferred

  • Skilled in presenting and storytelling data-driven strategic insights, including use of visualization tools (Tableau).
  • Employs a strong understanding of revenue products, as well as product merchandising and optimization strategies.
  • Ability to establish cross-functional, collaborative relationships with other teams, valuing diversity and inclusivity.
  • Strong understanding of strategy development and drawing insights and implications from competitor moves.

Benefits

  • Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
  • Comprehensive well-being programs including medical, dental and vision benefits
  • Generous 401k match program
  • Annual bonus plans
  • Generous holiday and paid time off
Alaska Airlines logo

Alaska Airlines

We’re creating an airline people love. It begins with each Alaska Airlines employee, bringing unique strengths and energy to our work in the air and on the ground. Every day, we go beyond what’s expected and reach for the remarkable, together.Welcome to our LinkedIn page. We like conversations on our page, but comments that contain profanity, hate speech, spam or are otherwise offensive will be removed. Out of respect for our employees' privacy, we reserve the right to hide or remove any post or comment that is disparaging or has negative intent towards our employees.Our Social Care Team is here for you 24/7. If you require assistance or need an official response, please contact us at http://bit.ly/ContactAK.

Founded in 1932
Seattle, Washington, USA
13K employees (292 in marketing)

Traffic Signals

Monthly Visitors
16.1M
Monthly Google Ads Budget
$2.8M
Traffic Source Mix
Search
45.1%
Direct
48.2%
Referral
5.2%
Social
0.4%
Paid
0.9%

Headcount Trend

Current headcount: ~12.9K

Marketing Team

Marketing Team Size
151 (1% of company)
Median Career Experience
15.5 years
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
2

Recent News