Market Brand Manager WF/WW

New York City, NY (Hybrid)

$120K/yr – $135K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Lead end-to-end brand stewardship across markets by translating global brand strategy into local plans, guiding positioning, messaging, and product assortment, while coordinating cross-functional teams to maintain consistency and scale across channels.

  • Brand Planning: Develop annual brand plans aligned with global strategy and local market needs.
  • Cross-Channel Execution: Ensure integrated messaging across media, PR, and retail.
  • Local Market Delivery: Oversee local media, PR, and assortment to drive market share.

Job Description

Responsibilities

  • Lead the creation and execution of comprehensive annual brand plans, ensuring alignment with global strategies and local market needs.
  • Analyze market trends, consumer insights, and competitive activities to craft strategies that enhance brand positioning and market share.
  • Collaborate closely with cross-functional teams to deliver integrated and consistent brand messaging across all channels.
  • Oversee local media strategies and manage PR activities to achieve impactful collaborations and media presence.
  • Support product assortment planning to meet the unique demands of our local markets and align with global brand objectives .
  • Develop high-quality materials and training content to support retail and wholesale partners, ensuring excellence in brand representation.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Over 5 years of experience in brand management within wholesale environments.

Preferred

  • Experience in large international organizations (preferred)

Benefits

  • Health and Wellness: Your well-being matters to us and we want to help you achieve it. We offer well-being focused programs (funds for wellness activities; gym, yoga classes, etc.) and health insurance plans including medical, dental, and vision so you can take care of yourself and your loved ones.
  • Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life. We currently offer hybrid work arrangements where possible.
  • Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives, and learning resources, we empower our employees to reach their full potential.
  • Future Planning: We care about your future. We offer retirement contribution matching providing you with financial security in your post-work years.
  • Employee Support: Life happens, and we’re here to support you. We currently offer paid sick leave, paid parental leave (for both birthing and non-birthing parent) and employee assistance programs and resources to address local needs, offering confidential counseling, financial guidance, and other valuable support services.
  • Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.
  • Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued. We offer bonus incentives, and profit sharing.
  • Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.
  • Employee Discounts: We want to ensure our team members make each day extraordinary with use of our products and offer product discounts across our brands.
Fiskars Group logo

Fiskars Group

Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. We are driven by our common purpose: Pioneering design to make the everyday extraordinary. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2024, Fiskars Group’s global net sales were EUR 1.2 billion and we had close to 7,000 employees. We have two Business Areas (BA), Vita and Fiskars.BA Vita offers premium and luxury products for the tableware, drinkware, jewelry and interior categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2024, BA Vita’s reported net sales were EUR 605 million. Already 50% of BA Vita’s net sales comes from direct-to-consumer sales, comprising approximately 500 stores and approximately 60 e-commerce sites.BA Fiskars consists of the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2024, BA Fiskars’ net sales were EUR 547 million.

Espoo, Uusimaa, FIN
3K employees (433 in marketing)

Traffic Signals

Monthly Visitors
43.2K
Traffic Source Mix
Search
44.1%
Direct
36.8%
Referral
6.3%
Social
10.8%
Paid
1.5%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
312 (10% of company)

Recent News