Company overview

Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. We are driven by our common purpose: Pioneering design to make the everyday extraordinary. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2024, Fiskars Group’s global net sales were EUR 1.2 billion and we had close to 7,000 employees. We have two Business Areas (BA), Vita and Fiskars.BA Vita offers premium and luxury products for the tableware, drinkware, jewelry and interior categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2024, BA Vita’s reported net sales were EUR 605 million. Already 50% of BA Vita’s net sales comes from direct-to-consumer sales, comprising approximately 500 stores and approximately 60 e-commerce sites.BA Fiskars consists of the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2024, BA Fiskars’ net sales were EUR 547 million.
Espoo, Uusimaa, FIN
3K employees (433 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +1.7% year over year

Audience

Monthly website visitors
43.2K
Month over month+2.2%
Quarter over quarter+4.9%
Top sourceSearch (44.1%)
Ad budget per month$0.0
Average search rank54
Traffic source mix
Search
44.1%
Direct
36.8%
Social
10.8%
Referral
6.3%
Paid referral
1.5%

LinkedIn followers

Follower count and growth

Total followers

73.6K

12-mo growth

+12.8%

Monthly growth

+1.2%

News

Links