Senior Manager, Brand Marketing, Wedgwood at Fiskars Group | Barlaston, Stoke-on-Trent, UK

Fiskars Group

Senior Manager, Brand Marketing, Wedgwood

Barlaston, Stoke-on-Trent, UK (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 1 month ago

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Job Summary

Own global brand activation with multi-market campaigns and cross-functional partners that translate strategy into activation plans and budgeted KPIs.

Global Campaigns: Lead brand, seasonal, and commercial moments across international markets.
Cross-Functional Execution: Align Creative, Merchandising, Digital, and Market teams to ensure premium assets and consistent execution.
Insights to Impact: Leverage consumer data and market signals to improve engagement and campaign performance.

Job Description

Responsibilities

lead development and execution of global brand marketing initiatives that strengthen Wedgwood’s positioning and support commercial performance across international markets
Working closely with Creative, Merchandising, Digital, and Market teams, bring the brand strategy to life through integrated campaigns and strong global execution
Partner with the Director of Marketing to develop and evolve Wedgwood’s global brand strategy
Lead the development and execution of integrated global campaigns across brand, seasonal, and commercial moments
Translate brand strategy into clear activation plans, campaign frameworks, and market guidance
Collaborate closely with Creative teams to deliver premium brand assets and consistent execution across channels and regions
Own the global marketing calendar and align activity with commercial priorities and long term business plans
Build strong partnerships with international market teams to support effective local execution
Use consumer insights, analytics, and market data to evaluate campaign performance and strengthen brand engagement
Manage the global brand marketing budget and support clear KPI tracking and reporting

Fiskars Group

Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. We are driven by our common purpose: Pioneering design to make the everyday extraordinary. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2024, Fiskars Group’s global net sales were EUR 1.2 billion and we had close to 7,000 employees. We have two Business Areas (BA), Vita and Fiskars.BA Vita offers premium and luxury products for the tableware, drinkware, jewelry and interior categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2024, BA Vita’s reported net sales were EUR 605 million. Already 50% of BA Vita’s net sales comes from direct-to-consumer sales, comprising approximately 500 stores and approximately 60 e-commerce sites.BA Fiskars consists of the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2024, BA Fiskars’ net sales were EUR 547 million.

Espoo, Uusimaa, FIN

3K employees (433 in marketing)

www.fiskarsgroup.com