Responsibilities

• Campaign Execution & Delivery: - Execute marketing plans by market in collaboration with external licensor, and internal media and PR teams (toy & franchise). - Lead day-to-day execution of campaigns and activations across markets or assigned scope. - Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities. - Maintain high standards of execution across all channels and touchpoints. - Identify and resolve execution issues in a timely manner.
• Commercial Planning Support: - Support AOP and A&P planning processes as well as external license forecasts, through data analysis and market inputs. - Assist in translating regional direction into market-level plans and execution requirements. - Support product selection by market and channel, including coordination of exclusives. - Maintain pricing and assortment discipline in line with global frameworks. - Contribute to initiatives that support business performance across geographies.
• Partnership & Marketing Support: - Be a trusted partner of licensors to ensure best in class working relationships through to campaign execution - Support Sales and Supply Chain teams with inputs for demand planning and forecast alignment. - Partner with Sales teams to support execution of plans and initiatives. - Act as a key contact for smaller markets or defined areas of responsibility. - Support engagement with cross-country retailers as required. - Coordinate alignment between Commercial, Sales, and other cross-functional teams.
• Performance Tracking & Insights: - Track KPIs including sales performance, sell-through, and promotional effectiveness. - Analyse performance data to identify trends, risks, and opportunities. - Consolidate insights on competition, retail, and consumer trends. - Provide inputs to Global Brand Teams on brand strategy, product development, and marketing plans. - Recommend tactical actions to optimise results.

Requirements

• Minimum 3 – 5+ years commercial, brand, trade, sales or business planning experience
• Experience supporting campaign execution and commercial initiatives.
• Strong execution and delivery capability.
• Analytical thinking and performance tracking discipline.
• Cross-functional collaboration.
• Proactive problem-solving.
• Attention to detail and organisation.

Benefits

• Gross annual salary range of GBP 47,040 - GBP 55,860
• Bonus scheme: Participation in Mattel Incentive Plan (MIP) with the target of 7.5 % of base salary, payout is determined by company and individual performance results
• Paid time off: 25 vacation days (with option to buy up to 5 extra days) + 2 volunteer days/year + a day off on your birthday!
• Cycle to work scheme
• Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace, and Maven
• Contributory pension scheme
• Private health insurance
• Dental insurance & dental service app
• Life & disability insurance
• Employee discount program "Be well at Mattel"