Responsibilities

• The Market Activation Senior Manager works with regional, local and industry group leaders as well as marketing and business development professionals to support go-to-market-activities for defined strategic growth plans and priorities. This role coordinates aligned activities and processes to activate marketing programs across brand, campaigns, events and sales enablement, to support local leaders and promote a consistent and effective go-to-market approach and brand in the marketplace. The Market Activation Senior Manager is responsible for establishing and documenting best practices and processes and for the day-to-day supervision of the Market Activation team.
• Market Activation Responsibilities:
• - Partners with geo and market leaders to understand goals and priorities
• - Identifies and communicates national marketing programs to help achieve geo and market goals
• - Provides feedback and recommendations to national marketing regarding geo and market needs
• - Identifies and develops processes related to industry, event, and sales enablement support activities
• - Establishes and documents best practices
• Industry Market Liaison:
• - Acts as an industry point of contact in the geos by visibly and proactively connecting market-facing professionals with industry-specific sales and marketing materials, relevant thought leadership and insights, and national industry presentations, call updates and other materials to support growth activities and buyer conversations
• - Summarizes industry data, trends, and key headlines for leaders to identify future growth opportunities in collaboration with market research teams

Requirements

• High School Diploma / GED, required
• Bachelor’s degree, preferred; focus in Business Administration or Marketing, preferred
• Ten (10) or more years of business experience, required
• Prior marketing experience, preferred
• Experience with project management, writing, editing, proofreading, presentations, research, and data entry, preferred
• Prior supervisory experience, preferred
• Experience working in the Accounting, Financial Consulting, Legal, Business Advisory and/or Banking Industries, preferred
• Proficient in the use of Windows and Microsoft Office Suite, specifically Word, Excel, and PowerPoint, required
• CRM experience, preferred

Preferred

• Basic knowledge of marketing and sales strategies and tactics and their application in a professional services organization
• Excellent project management and organizational skills
• Excellent verbal and written communication and presentation skills
• Strong interpersonal and client service skills
• Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment, maintaining confidentiality and professionalism in all matters
• Ability to work in a deadline-driven environment while handling multiple projects and processes simultaneously to accomplish desired results
• Knowledge of production processes for print and digital materials
• Ability to understand and communicate BDO’s business, marketplace, and value proposition

Benefits

• ESOP company, offering participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. As a qualified retirement plan, the ESOP is a meaningful addition to our comprehensive compensation and Total Rewards benefits offerings. It also reinforces an ownership mindset that strengthens our connection to one another, our clients, and the future we’re building together.
• Learn more about our benefits: BDO Total Rewards encompass more than traditional benefits. Click here to find out more !