Market Activation Manager - Waterbird

Columbus, OH (Hybrid)

$65K/yr – $80K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own regional beverage sales execution by building strategic account coverage, shaping brand presence in-store, and collaborating with distributors to drive feature, sampling, and activation programs that lift brand visibility and sales.

  • Accelerate on-premise and off-premise presence through account targeting, planogram compliance, and staff education.
  • Lead in-store tastings, sampling programs, and trade activation to generate demand and measurable conversions.
  • Coordinate with distributors and brand teams to deliver compliant activations, feature placements, and insights from field execution.

Job Description

Responsibilities

  • Build and develop a key account list across a defined territory of “must win” accounts, driving off premise growth, focusing on targeting quality distribution
  • Demonstrate an understand of supplier brand strategies (marketing, promotion, and consumer engagement)
  • Execute brand standards at industry leading levels
  • Apply skills to educate, inspire, and achieve shelf placements, staff education, POS visibility, cooler placements, and trade enthusiasm
  • Focus on securing brand features, programming, and visibility within the account universe
  • Communicate market conditions to the client regularly in an articulate efficient manner
  • Maintain awareness of best practices, trends, and competitive brands
  • Track, measure, record, and provide valuable insights on all sales support initiatives
  • Ensure practices are compliant with all local, state, and federal regulatory statutes
  • Work closely with local distributors partners to ensure all goals are met within the defined time frame

Requirements

  • 1-3 years of beverage industry related experience; preferably in beer
  • B.A. or B.S. in Business Administration, Marketing, Public Relations, or related field
  • Ability to drive and maintain a valid driver’s license, and have a reliable vehicle
  • Proficiency in the entire Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook)
  • Comprehensive understanding of the brewing process, basic production, product/food pairing techniques, and service
  • Strong time management skills, and ability to manage a budget effectively
  • Self-motivated with the ability to work efficiently remotely
  • Creative abilities to develop programming opportunities
  • Ability to thrive in a fast-paced, goal-oriented, dynamic environment
  • Comprehensive understanding of adult beverage practices and regulatory compliance

Preferred

  • Existing distributor, on premise, or retail account relationships are a plus
  • Knowledge & ability to use industry related software such as Canva, Karma/VIP, etc., a huge plus
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Strategic Experiential Group LLC

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New York, New York, USA
39 employees (9 in marketing)

Traffic Signals

Monthly Visitors
1.8B
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
30.1%
Direct
66.1%
Referral
3.3%
Social
0.2%
Paid
0.1%

Headcount Trend

Current headcount: ~39

Marketing Team

Marketing Team Size
9 (23% of company)
Marketing Roles Posted (Last 30 Days)
4