Own the market activation plan for canned cocktails, building key account partnerships, executing in-store tastings and brand visibility, and driving off-premise growth with compliant, trackable campaigns.

• Lead account development and sampling programs to secure features and shelf presence in top “must win” stores.
• Collaborate with local distributors and the client’s team to align brand strategies, promotions, and consumer engagement.
• Track performance and market insights to optimize activation timing, budget, and program effectiveness.