Commercial Activation Director
Purple
Lehi, UT (Remote)
$136K/yr - $160K/yrIn-houseFull-timeSenior level
1 day ago
Market Activation Manager - Waterbird
Hoboken, NJ (On-site)
$65K/yr – $80K/yrMid Level3+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the market activation plan for canned cocktails, building key account partnerships, executing in-store tastings and brand visibility, and driving off-premise growth with compliant, trackable campaigns.
- Lead account development and sampling programs to secure features and shelf presence in top “must win” stores.
- Collaborate with local distributors and the client’s team to align brand strategies, promotions, and consumer engagement.
- Track performance and market insights to optimize activation timing, budget, and program effectiveness.
Job Description
Own the market activation plan for canned cocktails, building key account partnerships, executing in-store tastings and brand visibility, and driving off-premise growth with compliant, trackable campaigns.
- Lead account development and sampling programs to secure features and shelf presence in top “must win” stores.
- Collaborate with local distributors and the client’s team to align brand strategies, promotions, and consumer engagement.
- Track performance and market insights to optimize activation timing, budget, and program effectiveness.
Strategic Experiential Group LLC
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Traffic Signals
Monthly Visitors
1.8B
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
30.1%
Direct
66.1%
Referral
3.3%
Social
0.2%
Paid
0.1%
Headcount Trend
Current headcount: ~39
Marketing Team
Marketing Team Size
9 (23% of company)
Marketing Roles Posted (Last 30 Days)
4
