Market Activation Manager

Responsibilities

• Develop and manage key on- and off-premise account relationships.
• Execute brand activations, tastings, and trade initiatives.
• Partner closely with distributor sales teams to drive placements and visibility.
• Maintain knowledge of competitive landscape and category trends.
• Support POS placements and brand storytelling initiatives.
• Manage territory reporting, KPI tracking, and budget accountability.
• Ensure compliance with state and local beverage alcohol laws.
• Serve as the local brand expert within the Boston market.

Requirements

• Exhibits Intrapreneurship and Ownership Behaviors:
• • Intrapreneurship involves thinking boldly, learning from mistakes, showing initiative, and encouraging innovation within an established company.
• • Ownership reflects setting high expectations, driving candid discussion, and holding oneself and others accountable for results.
• QUALIFICATIONS
• Minimum Qualifications
• • Bachelor’s Degree plus 3 years of Gallo winery marketing, sales, or distributor sales experience OR Bachelor’s Degree plus 3 years of relevant Spirits, Brand Sales, Hospitality, Culinary, Mixology, Supplier/Wholesaler, Agency Ambassador, or Tasting Room experience OR High School Diploma plus 7 years of relevant experience in the above fields.
• • Strong understanding of the local market, key accounts, and trade dynamics within the beverage alcohol industry.
• • Experience managing distributor relationships.
• • Strong time management skills, and ability to manage a budget effectively.
• • Self-motivated with the ability to work efficiently remotely.

Preferred

• One or more recognized wine/spirits certifications (e.g., WSET Level 1 & 2, Sommelier, or equivalent).
• Analytical and strategic planning capabilities.
• Entrepreneurial mindset with operational discipline.
• Strong written and verbal communication skills, with ability to write reports, correspondence, and press releases, and to present to varied audiences with ease.
• Analytical ability to interpret data, calculate figures and percentages, and solve practical problems with minimal standardization.
• Existing distributor, on premise, or retail account relationships are a plus.
• Experience representing premium wine or spirits brands.
• Established network in the Boston beverage industry.
• Strong presentation and relationship-building skills.