Market Activation Lead - Atlanta

Atlanta, GA (On-site)

$60K/yr – $80K/yrMid LevelFull time

Posted 10 days ago

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Job Summary

Lead Atlanta market activation for Max Volume by building retailer relationships, educating accounts, and driving tastings and market execution.

  • Own field visits, tastings, and displays to grow Max Volume in Atlanta
  • Build and maintain relationships with store owners, managers, and staff while coordinating with distributors
  • Track field activity in CRM and capture content for social/brand marketing

Job Description

Responsibilities

  • Visit retail stores, restaurants, bars, and nightlife accounts throughout the Atlanta area
  • Build relationships with store owners, managers, bartenders, and sales staff
  • Educate accounts on Max Volume flavors, pricing, positioning, and key selling points
  • Support product placements, displays, cold box placements, and point-of-sale materials
  • Manage and support in-store and on-premise tastings
  • Work with distributor sales teams on account visits and market execution
  • Track account visits, displays, tastings, and field activity through CRM reporting
  • Capture photos and short-form content for social media and brand marketing
  • Identify new account opportunities and help grow Max Volume sales in the Atlanta market
  • Provide regular updates on market activity, competitive products, and sales opportunities

Requirements

  • Must reside in the Atlanta area
  • Must have reliable transportation and be comfortable traveling throughout the market
  • Strong communication and relationship-building skills
  • Outgoing, professional, and comfortable representing the brand in front of customers and accounts
  • Organized and able to manage a flexible field-based schedule
  • Comfortable using a CRM or mobile reporting system
  • Able to work some evenings and weekends for tastings, events, and account activations

Preferred

  • Prior experience in beverage alcohol, field marketing, promotions, retail sales, or brand ambassador work
  • Social media and content creation experience is a plus

Marketing Team

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