Responsibilities

• External facing responsibilities:
• Providing thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
• Consulting with clients to identify business problems / opportunities and develop practical analytic roadmaps to make measurable impact on business outcomes.
• Building bridges between disciplines within the agency, as well as external partners.
• Looking beyond the usual sources and insight opportunities to find a solution when time and budget is limited.
• Defining and executing the data strategy: Uncover data needs / opportunities and develop a practical roadmap to get maximum value from 1st, 2nd, and 3rd party data through integration and augmentation.
• Identifying growth opportunities at the brand and portfolio-level innovation and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies on the future of marketing and the vertical your client is operating.
• Providing ad hoc support to the clients to solve broad strategic marketing problems.
• Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Requirements

• Specialized in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Expert-level solutions development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Strong track record of proven leadership ability and impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space
• A university degree and 15+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting