Responsibilities

• Set and evolve the segment marketing strategy, positioning, value proposition, and messaging architecture for the Private Client membership tiers
• Translate client, competitive, and performance insights into clear strategic choices and a durable brand narrative
• Lead product marketing for membership benefits, features, and experiences, including launch planning and integrated go-to-market execution
• Partner with performance and channel marketing teams to align targeting and acquisition approaches to segment objectives
• Shape the in-branch experience across JPMorgan Financial Centers and affluent Chase branches, including merchandising standards, messaging, and premium materials
• Coordinate cross-functional reviews with legal, compliance, risk, operations, and procurement to support feasible, consistent, and compliant execution
• Set the content and social strategy, including editorial direction, voice and tone, content pillars, and integration with broader media plans
• Design onboarding and ongoing lifecycle engagement strategies across digital and human touchpoints to support activation, retention, and deepening
• Build field marketing and enablement programs (playbooks, toolkits, talking points, local activation support) for bankers and client-facing teams
• Own the experiential and event marketing strategy, including signature moments and integration with invitations, segmentation, follow-up, and measurement

Requirements

• 10 years of experience in marketing, including segment marketing, brand strategy, or product marketing in a consumer financial services or similarly regulated environment
• 5 years of experience leading teams and influencing cross-functional stakeholders in a matrixed organization
• Experience building integrated go-to-market plans across channels (digital, branch/field, content, and paid/owned/earned touchpoints)
• Experience developing positioning, messaging, and brand narratives grounded in customer insights and competitive context
• Experience designing or managing lifecycle marketing (onboarding, engagement, retention) with measurable outcomes
• Ability to define success metrics, interpret performance data, and apply test-and-learn practices to improve marketing outcomes
• Bachelor’s degree or equivalent practical experience

Preferred

• Experience marketing to affluent or wealth segments, including premium service models and relationship-led engagement
• Experience with in-branch merchandising and experience design, including standards and operationalization across locations
• Experience designing experiential or event programs tied to segmentation, follow-up journeys, and measurement
• Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communications
• Judgment in applying AI—knowing when to use AI vs. manual analysis, and validating outputs for accuracy, completeness, tone, and audience fit
• Experience building content “systems” (editorial frameworks, reusable assets, governance) that support acquisition and lifecycle engagement
• Experience partnering closely with legal, compliance, and risk teams to support review-ready marketing deliverables

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.