Managing Director, Global Marketing Science Lead

Responsibilities

• External facing responsibilities:
• Serving as a trusted advisor to C-suite stakeholders, including CMOs, CEOs, CFOs, and business unit leaders.
• Building long-term senior client relationships that drive business growth, retention, and transformation.
• Leading enterprise marketing, data, measurement, or operating model transformations.
• Influencing strategic business decisions through data, measurement, customer insights, and growth strategies.
• Consulting with clients to identify business problems / opportunities and develop practical analytic roadmaps to make measurable impact on business outcomes.
• Providing thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
• Defining and executing the data strategy: Uncover data needs / opportunities and develop a practical roadmap to get maximum value from 1st, 2nd, and 3rd party data through integration and augmentation.
• Investigating the impact of new data sources and technologies on the future of marketing and the vertical your client is operating.
• Identifying growth and innovation opportunities

Requirements

• Experience managing marketing, analytics, insights, customer strategy, and/or transformation functions.
• Demonstrated success influencing cross-functional executive stakeholders across Marketing, Finance, Technology, and Operations.
• Expertise in customer growth strategy, customer experience, CRM, loyalty, and customer journey optimization.
• Ability to identify growth opportunities through customer, market, and competitive insights.
• Experience connecting marketing investments to enterprise growth objectives.
• Specialized in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Expert-level solutions development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Strong track record of proven leadership ability and impactful client relationship experience