Responsibilities

• Strategic Marketing Plans: Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and consumer originations acquisition via prospecting to drive more through the door applications across the Chase dealer network, ensuring alignment with business goals. Oversee owned, earned and paid media in support.
• Brand Strategy: Implement visual identity and brand voice for Chase Auto retail and consumer segments. Lead brand creative and expression in the marketplace to enhance brand recognition and loyalty.
• Sales Enablement: Support the geographic sales force with marketing content, pitch materials, and lead capture and nurturing.
• Segmentation: Maintain dealer segmentation and curate the client database of contacts across the dealer network to ensure targeted and effective marketing efforts. Continue to mature consumer segmentation and consumer buyer persona insights.
• Value Proposition: Maintain a pulse on competitor offerings in the marketplace and best position Chase Auto given its advantages. Partner with business leadership in leveraging feature / benefits mapping to further inform our value proposition, reasons to believe, and go-to-market messaging.
• Marketing Communications: Develop and maintain client and customer contact strategies using campaigns and always-on communication of offerings and advisory leveraging Salesforce Marketing Cloud.
• Client Engagements & Experiences: Lead and facilitate key client engagements requiring high-touch, elevated, and exclusive experiences that deliver franchise value including live webinars or in-person venue.
• Team Leadership: Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
• Cross-Department Collaboration: Collaborate with sales leadership, product, and other cross line of business teams including branch network to align marketing strategies with business goals and drive integrated solutions.
• Market Analysis & Industry Trends: Analyze market trends and customer insights to identify opportunities for growth and innovation, informing strategic decisions and marketing initiatives. Stay up to date with industry trends and best practices, incorporating them into marketing strategies to maintain competitive advantage.
• Campaign Management: Oversee the creation and management of marketing campaigns, including digital marketing, events, and promotional activities, ensuring effective execution and impact.
• Performance Monitoring: Monitor and report on the effectiveness of marketing strategies and lead generation, using data-driven insights to optimize performance and maximize ROI.
• Budget Management: Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and support strategic initiatives.
• Measurement & Reporting: Establish KPIs and an overall success scorecard, including quantitative and qualitative metrics. Provide routine reporting and verbal presentations to senior leadership to track progress and inform decision-making.