Manager/Senior Manager, Marketing & Publicity (NYC Hybrid)

Responsibilities

• Conceives, develops, and executes integrated, cohesive publicity and marketing campaigns for 6-8 books per season, shaping each one around the specific readers it needs to find.
• Brings creativity to the messaging for each campaign with the goal of securing media coverage as well as consumer and influencer activation through content creation, social media, newsletters, advertising, event opportunities and nontraditional marketing tactics.
• Experiment with new ideas, move quickly on emerging trends and opportunities, and use results to refine what works.
• Collaborates with Avon Group imprint leads on marketing and publicity campaign strategy.
• Communicates detailed campaign updates directly to key stakeholders both internally and externally.
• Oversees budgets for assigned titles.
• Offers feedback to the editorial group on select author proposals and represents the imprint in acquisition meetings with prospective authors.
• Fosters and maintains functional relationships with key influencers, broadcast, print, and digital media contacts.
• Regularly presents at sales and marketing meetings.

Requirements

• College degree or equivalent work experience.
• A minimum of 5-7 years of publicity or marketing experience is required (trade book experience is a plus).
• Experience working on both fiction and nonfiction campaigns a plus.
• A track record of creative, unconventional campaign ideas, and the drive to see them through.
• Comfort working at a fast pace, juggling multiple titles, and adapting quickly when plans or opportunities shift.
• Excellent skillset in project management, communication, organization, working independently, and presenting campaign plans and updates.
• Ability to work cross-functionally across the division and within the company.
• Exceptional written and oral communications skills, positive attitude, and a high level of professionalism, creativity, and attention to detail.
• Demonstrated knowledge of social media best practices and how they apply to books as a marketing and sales tool.
• Proficiency in MS Office Suite required; experience with Canva and/or Adobe Creative Suite or similar design programs preferred; social media knowledge and skills, including any content creation experience, is a plus.

Benefits

• In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.