Manager, WW Communications

Bedford, MA (On-site)

$100K/yr – $130K/yrManager5+ years expFull time

Posted 2 months ago

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Job Summary

Own the core product marketing engine for diagnostics, shaping messaging, launch plans, and global advertising while coordinating with agencies and compliance.

  • Product positioning and messaging: own the core value story and cross‑channel launch plans.
  • Execution and comms: manage PR, internal comms, and agency partnerships through MLR approvals.
  • Campaign and budget cadence: plan global advertising, tradeshow activity, and website product updates with budget discipline.

Job Description

Responsibilities

  • Manage downstream product marketing for Acute Care Diagnostics or Hemostasis
  • Project management for end-to-end promotional material development, partnering closely with external agencies and MLR approvals
  • Manage internal communications and PR
  • Edit and proofread manuscripts and layouts
  • Assess and provide input on graphic layouts, based upon sound design principles
  • Develop marketing strategies, product positioning and messaging
  • Plan and execute global product advertising program
  • Manage global tradeshow planning and related activities
  • Partnering internally, update product information on website, regularly and as needed
  • Maintain/manage budgets

Requirements

  • Bachelor’s or Master’s degree in Marketing, Business, or a related discipline; MBA preferred
  • Minimum of 5 years of experience in Brand Marketing or Marketing Communications, either industry‑side or agency‑based
  • Experience in the healthcare industry preferred, particularly within medical diagnostics, pharmaceutical, or similar regulated environments
  • International Mobility Required: No
  • Travel requirements: Approximately 20% of time
  • Minimum Knowledge & Experience Required for the Position:

Preferred

  • MBA preferred
  • Experience in the healthcare industry preferred, particularly within medical diagnostics, or similar regulated environments

Benefits

  • This role is eligible for medical, dental, and vision insurance, 401k plan retirement benefits with an employer match, as well as paid vacation and sick leave.
Werfen logo

Werfen

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain.We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant.We operate directly in 30 countries, and in more than 100 territories through distributors. Our headquarters are in Barcelona, Spain and our Technology Centers are located in the United States and Europe. Worldwide sales in 2024 were almost € 2.2 billion and our workforce is 7,000 strong.

Founded in 1966
L'Hospitalet de Llobregat, Catalonia, ESP
6.5K employees (167 in marketing)