Responsibilities

• STRATEGY EXECUTION & ACCOUNT MANAGEMENT
• Define and align seasonal marketing plans, ensuring integration of product, retail, and brand activities for key wholesale accounts.Execute account marketing calendars to secure brand presence, share of space, and consumer engagement across key wholesale partners.Collaborate with Key Account Sales and Merchandising teams to ensure marketing programs align with commercial objectives and sell-through priorities.Support the development of digital and omnichannel marketing strategies in partnership with Digital Activation teams.Serve as the key marketing contact for assigned accounts, ensuring marketing tools, campaigns, and activations are delivered on time and in full.
• RETAIL & DIGITAL ACTIVATION
• Plan and execute in-store activations, product launches, and promotional campaigns in alignment with key seasonal priorities.Partner with Visual Merchandising and Retail Concepts teams to ensure high-quality retail execution that enhances consumer engagement.Work closely with retailers to drive conversion and sell-through, ensuring alignment between in-store and digital activations.Maintain an understanding of key consumer trends, retail behaviors, and competitive market dynamics to inform marketing strategies.
• PERFORMANCE MEASUREMENT & BUDGET MANAGEMENT
• Track and report on the effectiveness of marketing activations, leveraging data and insights to optimize future investments.Ensure budget oversight and cost control, maximizing ROI on account marketing spend.Collaborate with Finance and Business Development teams to ensure efficient budget allocation and performance tracking.
• CROSS-FUNCTIONAL COLLABORATION & LEADERSHIP
• Partner with internal stakeholders across Sales, Merchandising, Digital Activation, Brand Communications, and Visual Merchandising to deliver cohesive consumer experiences.Act as the consumer activation lead, providing input on marketing tools and assets required to drive engagement and commercial success.Share best practices and work cross-functionally with Global and NAM teams to drive a consistent and scalable marketing approach.Maintain strong relationships with retail partners, ensuring alignment on seasonal marketing priorities.

Requirements

• Bachelor’s degree in business, Marketing, or a related field.
• 5-7 years of experience in brand marketing, digital marketing, wholesale marketing, or account management.
• Previous experience in trade marketing, retail activation, or category marketing within a consumer-focused brand.
• Proven ability to execute account-based marketing strategies with a focus on consumer engagement and sell-through.
• Equivalent combination of education and/or experience may be substituted for degree.
• Strong brand marketing and project management experience, preferably within wholesale and the sporting goods industry.
• Highly collaborative with strong stakeholder management and communication skills.
• Ability to analyze and apply consumer insights, retail trends, and business data to optimize marketing programs.
• Strong problem-solving skills with a proactive mindset to mitigate delays and ensure executional excellence.
• Deep understanding of retail marketing, digital activation, and omnichannel strategies.

Benefits

• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage.
• Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match.
• Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance.
• Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.