Manager, Web & Organic Growth

Responsibilities

• SEO/AEO & Local SEO
• Use search demand, audience insights, competitive research, and business priorities to build a content roadmap that attracts qualified families across the decision journey.
• Brief Content Associate on the development of content and creative based on SEO/AEO/Local SEO needs and insights
• Establish governance for local listings and location information, working with Local Marketing and Operations to maintain accurate center data and resolve issues.
• Stay current on changes in search behavior, search platforms, AI-assisted discovery, privacy expectations, and web standards, and recommend responsible adjustments.
• Website management and development
• Own the website roadmap, governance, content operations, and continuous improvement plan in alignment with company growth and brand priorities.
• Develop and execute the organic growth strategy across technical SEO, on-page SEO, content, local search, internal linking, structured data, and digital authority.
• Manage and optimize program, service, resource, campaign, and center location pages, including accuracy, findability, user experience, and conversion pathways.
• Monitor website health, core web vitals, crawlability, indexing, accessibility, mobile experience, redirects, and other technical factors that affect discoverability and usability.

Requirements

• Hands-on SEO, AEO and web development experience
• Five or more years of progressive SEO/AEO, content-led growth, conversion optimization, and website management experience. Experience transitioning work from an agency to an internal team is a plus.
• Analytical judgment
• Ability to work through complex channel and conversion data, identify issue and root causes, design credible tests, and explain the business implications clearly.
• Systems orientation
• Fluency with web analytics and testing platforms; strong interest in automation, accurate measurement, and improving workflows.
• Collaborative execution
• Ability to work effectively with lifecycle, performance media, creative, and field stakeholders. Multi-location consumer services experience and education experience are preferred.