Responsibilities

• Manage day-to-day marketing activities, including insights collection and synthesis of performance of brands & products
• Deliver item-level forecasting, tracking, and performance roll-ups to impact marketing strategy and financial planning
• Drive promotional plan and execution by brand and across customers
• Develop your brands by activating key marketing programs in the US market
• Drive the development of US-specific product executions or bundles in collaboration with Toy Marketing for specific priority Retailers, managing P&L and full strategy.
• Manage and coordinate special Marketing Initiatives and events to support strategic priorities
• Drive marketing execution by leading a cross-functional team inclusive of Sales, Toy and Brand Marketing, Omnichannel Retail Marketing, etc.

Requirements

• Minimum 8 years’ experience (6 with MBA) in consumer or brand marketing
• Exceptional storytelling and presentation skills – you know how to sell a vision and back it with data and strategic insights
• Advanced understanding of standard marketing techniques
• Demonstrated leadership, strong analytical and strategic thinking skills
• Excellent written/verbal, attention to details, time management and quantitative/analytical skills required
• Ability to take conclusions from data and communicate and present actionable insights to leadership and business executives.
• One team mentality and culture builder
• Bachelors degree in marketing, business or related field; MBA preferred